I thought only girl puppets had … oh, never mind.
That would (wood?) be Pinnookio.
I found this column about hidden boxes of booze.
I would swear I remember a column about hidden boxes as part of some ad campaign (maybe I’m remembering the above), but site search didn’t find anything more relevant. It just had pages and pages of columns without any seeming relevance.
So yeah, I can see how he might have wasted 2 hours thumbing through the archives to find the column, and failing.
wtf indeed