“X” can be money, health, faith, truth, etc., etc., etc.
I’ve seen this statement in company slogans, commercials, personal manifestos, etc. Does it make sense? Is there a sense in which “everything” and “only thing” have the same meaning?
“X isn’t the most important thing–it’s the only thing!” can work, even if strictly the only thing is the most important thing and the least important thing, all at once.
Intrigued, I just did a bit of research. The original of the “X” saying seems to be:
“Winning isn’t everything; it’s the only thing.”
It’s misattributed to Vince Lombardi, but was actually originated by UCLA football coach Henry Russell (“Red”) Sanders, in 1950.
The phrase is basically an ironic trick: by beginning with “winning isn’t everything,” the speaker seems to be agreeing with good-sportsmanship sentiments such as “it’s not whether you win or lose, it’s how you play the game” and “what’s important is not winning but taking part” and the like.
But then the speaker says, in effect, just kidding about that good sportsmanship crap…what’s really important is winning and only winning.
So when applied to “money” or “faith” or anything else, the construction is a strong claim that Only One Thing Matters.
Well, yeah, sorta. What Lombardi actually said, whether he was quoting or misquoting an earlier saying or not, was “Winning isn’t everything, but it’s the only thing.” In my opinion, the ‘but’ alters the meaning slightly. In my opinion, without it, it seems to reflect the coache’s own headstrong sentiments. With it, it seems more of a concession of “that’s what the fans and the owners want.” But Lombardi’s not here to explain it, so it’s up for debate.
I’d say that, from a standpoint of strict logic, it makes no sense. I think people essentially interpret it to mean “Winning isn’t the most important thing, it’s the only thing” as chrisk said.