Without even looking at the headlines, without knowing her boss or even the title of the magazine, I’ll venture a guess: Apathy.
I deal with the same shit at my job. Quality control has gone to pot. No one cares. My job is primarily layout, but I do some copyediting (usually when stuff gets handed in late and therefore not going to the proofreader) and in any case, the proofreader’s job is to correct mistakes of grammar and structure, he doesn’t say “boo” if the copy is so lousy that a caged canary would clench its butthole rather than shit on it.
I however, also work in PR, know how to write promo copy and structure a press release properly. I DO care when I see shit copy that looks like this (and this was part of an article on “Good Communication in the Workplace”): “While many organizations prepare for technological problems, there are also severe problems with communications when problems arise.”
Lately, utter lameness is being allowed through production. But that’s okay, because if it isn’t clever, you do’t have to think about it. Lame is easy. Not effective in PR and promotion, but hey, at least no one here has to think about it.
You are given the opportunity to take something from “passably lame” to “potentially snazzy”, but that requires Making a Decision. :eek:
Oo, ah, the effort! Oh,no! Have to exercise brain. Make decision - ouch! Tell someone that their “good idea” (ie - lame shit) has been improved and aren’t they lucky, that it’s even better now? Oh, but no, no, that takes time and they may be easly offended when their stuff is changed.
Yup, let’s just stick with boring lameness.
There’s a dolt who, when he gets a revised draft, makes corrections. Not because they need to be made, but because he thinks “Oh, this was given to me, I will make a correction.” But he has only highschool-level writing skills and is dyslexic. So he hands in copy that has a lot of words yet says nothing, and he makes “corrections” that are terribly wrong.
The response to this? The Powers That Be just shrug.
Gah!
Eve, I’ll have to buy you a drik to commiserate.