Indeed – you’re talking about buying tickets on the same day via the same means. I’m talking about buying tickets on different days, perhaps through different means. An example of what I’m talking about:
Itinerary:
Departure: LAX May 1, 9:00 a.m.
Returning: JFK May 9, 7:00 p.m.
Passenger John Doe
Seat 1A (First Class)
Ticket Purchase Date: April 1
Round Trip Fare: $519
Passenger Jane Doe
Seat 19C (Coach)
Ticket Puchase Date: April 27
Round Trip Fare: $728
There’s also this kind of disparity:
Same itinerary as above
Passenger John Q. Public
Seat 19A
Purchase Date: April 1
Purchased By: Calling airline toll-free reservations line
Round Trip Fare: $319
Passenger John Doe
Seat 20A
Purchase Date: April 1
Purchased By: Logging on to airline website
Round Trip Fare: $289
Passenger John Roe
Seat 21A
Purchase Date: April 1
Purchased By: Logging on to Travelocity.com
Round Trip Fare: $269
Passenger John Smith
Seat 22A
Purchase Date: April 1
Purchased By:Logging on to Hotwire.com
Round Trip Fare: $239
Same flight, same day, same class, same size seat, same stupid bag of pretzels, but there’s a considerable disparity on the fare that the four passengers paid simply because of how they purchased their tickets.
How much does it cost to transport one man and his stuff from LAX to JFK on May 1? Is it $239? Is it $319? Is it more? Does the difference between the service/size of seat/better booze/better movie between coach and first class really cost 70% more per passenger to provide? (70% being the difference between the coach and first class fares that DanielWithrow found on Yahoo travel in his test.) The fact is that we don’t know, we have no way of determining if the fare we’re being charged is objectively realistic or appropriate because there is no bottom line.
It’s not an apt comparison. With a car, you’re not simply paying for additional space, you’re paying for the additional materials needed to make a car with additional space.
If airlines could decide what exactly we’re paying for when we buy a ticket, then the “pay more for more space” premise might hold water. But since we’re clearly paying for something other than space or passage, since the prices do not have a set point from either perspective, there’s no way to say that it should simply be a matter of “use more space, pay more fare.”
It occurred to me that no one would ever put forth that argument when it comes to public transportation where the scenario is even more unfair – if the “pay for the space you use” concept were applied, think of how much more you’d pay if you got a seat when people were forced to stand? People wanting to save money would crowd into “standing only” cars that had no seats the same way air travellers cram into coach class now. Then the argument would be over the length of the handstraps and how there was an inherent discrimination against the short because they couldn’t reach them. It’d be a nightmare.