ZVUE Player

Anyone heard about this? Website here. Looks pretty nifty except you can’t play your own video files you have to buy there version. Do you think it will catch on? The articles I’ve read make it out to be one of the hottest gifts this yr but it’s not even on sale yet, just presale here.
Not to encourage illegal behaviour or anything but I’d be more inclined to buy it if there was a way to bypass buying only their media. That way I could rip my own dvds to divx and watch them on it.