I think you might be asking for more than you can have here.
Not necessarily you, BobLibDem, but in other threads a lot of Dopers have made it clear what they want in a candidate - that he not be Bush. Once that condition is fulfilled, their wish list is pretty much 100% satisfied.
And they get peevish if you try to figure out if there is anything more to Kerry than that.
I have never heard exactly what it was that distinguished Kerry from the pack of other Democrats. AFAICT, he got the presumptive nomination because he was the last one standing. But there really isn’t any issue with which he had identified himself, and, not being a Democrat, I can’t tell what the attraction is. It seems to me that Kerry is the front-runner because he seems to be the front-runner, and therefore has the best chance to beat Bush.
But in order for his campaign to catch fire, he has to have something to offer to voters who are not already in the “anybody but Bush” crowd. And he hasn’t had to put anything like that forward to win the primaries.
Obviously it is not too late for Kerry. But you can’t beat something with nothing, and so far, he has shown nothing. And, as you mention, that “nothing” is giving the Bush campaign the opportunity to characterize him as they like.
As hard as it is to believe, I think Kerry is going to have to have an at least partially based issues campaign, and those issues are going to have to be something other than “isn’t Bush awful”. That goes over big on the SDMB, but otherwise…
Kerry can count on about 40% of the vote no matter what. Just as Bush can, from the opposite side. But the remaining voters have (in my view) to be given a reason to vote for Kerry instead of only against Bush.
My $.02 worth, but if the economy continues to recover, Kerry’s chances suffer. He needs something to talk about. So far, his campaign seems to have been almost entirely reactive.
Still early days.
Regards,
Shodan