No, really. McDonalds would not really make this… Right? Please?
Running a whois search on the url you give returns:
So, yeah, it appears that it’s real.
What’s wrong with it?
Well, nothing much other than trying to exploit cultural heritage to sell Big Macs. But seeing as you think Big Corporations can do no wrong, I’m not suprised you had to ask.
It’s totally shit?
Imagine the Media Frenzy if it said “I am White.”
And the lawsuits . . .
And the boycots. . .
May is Asian and Pacific Islander Heritage Month here in the US, so Mickey D’s is just making a corporate tie-in to a legitimate event–what’s the big deal? Today is Cinco de Mayo, and lots of Mexican restaurants are going to be having drink specials to commemorate it–is that also corporate exploitation of ethnic heritage?
Would you rather that US corporations not celebrate our nation’s ethnic diversity? Or is it that corporations are not allowed to make money at the same time?
I don’t particularly like the “I am Asian, but I’m also American, and Americans eat McDonalds!” crap that the website is trying to push.
I have no problem with Mexican restaurants celebrating Cinco de Mayo, or people noting and respecting ethnic holidays. I just don’t like people trying to insert their product into a culture as if it was part of the culture all along, Or that the people who identify themselves as that culture are now hip hop loving Asian Americans who just love to eat McDonalds.
What’s wrong with it?
Mainly, what’s wrong is that I’d expect a company with the advertising budget that McDonald’s has to come up with something that doesn’t sound like a complete piece of hack work. I write ads for a living, and I’d be embarrassed to submit something of this quality. It reads like a Simpsons parody of company execs trying to use teen slang.
I’m hatin’ it.
Just another example of a multinational co-opting a culture to sell their crap.
I’m with Sublight, it seems more clueless and ham handed rather than outright offensive. I’m not of Asian ancestry, though, so maybe I’m not qualified to say.
Well, the thing that bothers me is that I can’t see how “Asian and Pacific Islander” is a culture. I recon, though, that McD has nothing to do with this classification.
Do Americans of “Asian and Pacific Islands” heritage really identify with each other? It’s an awfully big and varied area.
As others have said; it’s not offensive, it’s just lame.
The whole “I’m Lovin’ It” campaign is incredibly lame. It’s painfully lame. I have nothing to do with McDonald’s and I cringe everytime I see those commercials because they’re so lame they literally embarass me!
Egregiously lame. Gawd, I hate McD’s. Everything they make looks like somebody sat on it.
Given that to date the two most embraced American food products by Asians of Pacific Island and Japanese descent respectively, are SPAM and beek jerky, my cultural insensitivity meter is not pegging . If McDonalds can woo Asian’s over to hamburgers God bless them.
Any site design that:
A) Includes random chatroom abbreviations thrown in as background graphics…
B) isn’t made by an 11-year-old and hosted on Geocities, and…
C) *Isn’*t being intentionally ironic…
…should guarantee that anyone attached to the project in any capacity finds themselves on the dole and eating shitty McDonald’s food in short order.
Come on, you are a bunch of bright people - of course you think it’s crap. This campaign is being marketed at brain-dead asian* bozos - they are the ones who will fall for it. Note the nice little meme McD for mobile messaging.
*not that being asian means one is brain-dead or a bozo, just that this is the market in this particular example…other campaigns are marketed at brain-dead Australians…phew
That’s true of lots of things now. Its as if you are not allowed to celebrate your heritage if you’re white, it will always been seen as racist. The double standard applies big time here.
dude, every freaking day is white heritage day.
What is it if you’re white and you trademark the phrase “I Am Asian?”
Maybe not racist-- but really, really, stupid.
