I was discussing dieting and a fast food this afternoon at the gym with an acquaintance, and he told me that in seeing the various TV ads for McDonalds he believed McDonalds was really focusing on black people as the core marketing group they wanted to appeal to these days.
He said the ads show black people (men specifically) taking their families and girlfriends to McDonald’s for lunch and dinner as some big treat, but he said he can’t recall the last time he saw a McDonald’s ad showing the same for a white family or white couple.
I haven’t had a broadcast TV for about a year so I can’t verify his observations. Blacks are only about 14% of the US population so this seemed somewhat unlikely to me. Any truth to his supposition?