McDonald’s commercials drive me up the wall. I never liked their food, but their rotten ads are worse. The “I’m Lovin’ It” thing makes me long for the commercials they had in the 80’s that had kids breakdancing with Big Macs.
You know this campaign was the bright idea of a bunch of over-50 white businessmen saying, “Hey, we see what the kids are hip to these days! Let’s throw some of this newfangled Hip-Hop music into our ads!”. Well, they try to make it sound like Hip-Hop, but it just comes out as an embarrasing pile of garbage.
I’m not a listener of Hip-Hop, but I know there is some good talent out there, and I think McDonald’s pseudo-music probably drives potential listeners away.
I’d especially like to know what the Black community and producers of Hip-Hop music think of middle-aged white McDonald’s men’s interpretation of a music form that has a largely African-American base. I’m part Native and I know that if McDonald’s commercials started throwing in drum songs and showing sparkling dreamcatchers with burgers in the middle, I’d be fuckin’ mad.