My two favourite punny company names are Volvo and Audi.
Volvo is Latin for “I roll” which is a perfect name for a car manufacturer.
Audi is a little more convoluted. The company was originally named A. Horch & Cie. after its founder August Horch. “Horch” is also the German word for “listen” (imperative). The Latin imperative for “listen” happens to be “audi”. On another note: the four rings of the Audi logo represent the four companies that form today’s Audi company. They are DKW, Horch, Wanderer and NSU.
Does anyone else have any nice examples of punny company names?
It’s not exactly punny, but old US Robotics, that made the best modems? That was named after US Robotics and Mechanical Men, from the old Asimov stories.
Many people think that the company ADIDAS is an acronym for
“All Day I Dream About Sports”
or if you heard in elementary school “All Day I Dream About Sex”.
However, it is actually short for the founders name Adolf “Adi” Dassler.
A former boss of mine is a lesbian who runs a construction company on the side. She is a rather large, solid woman (think “refridgerator” and you’ve just about got it). Her company name:
Who in Brazil would admit to driving a Ford Pinto? Ford couldn’t understand why its new model wasn’t selling well in Brazil, until someone let them know that “pinto” in Portuguese means “small male genitals.”
Dyke’s Lumber in Westchester. I suspect it’s just someone’s name, but it always gives me a chuckle.
As does passing this old dump truck on… whosey. One of the highways to CT. It has a giant embossed HI-HO on the side. That means something. Means it was owned by someone else back in the 60s or 70s. You see, back then there was a construction company named Derryo…
It’s not a pun or anything, but every time I see the sign on top of the Borg Warner building in Chicago, I hear in my mind: “Pwepawe to be assimiwated, wabbit!”