THINK before you name your product

I recently became acquainted with a new wireless Internet service known as “IP Anywhere.”

I mean really… did NOBODY say the name of this service out loud?

Do a Google search and the second article you get has the headline “Top European firms demonstrate ‘IP Anywhere.’”

Would’ve loved to have seen that!

BickByro: Perhaps the marketing team was drinking the Japanese yogurt-based drink Calpis[sup]tm[/sup] {pronounced “Cow-Piss”}.

Reminds me of a old joke:

A new book just came out called Finding the Source of the Yellow River

And it’s written by We Pee Freely.
More on point–I’ve always had difficulties with the car MR2 because when I was growing up the initials 'M R" were used to call someone a mental retard. So to me, when I see this car, I always wonder if the guy driving it is telling the world that he too is an MR.

My favorites:

  1. Windows CE, often shortened to WinCE. They named their product “Wince”.
  2. The Ventura County bus system is known as “South Coast Area Transit”. They actually run radio ads asking you to “Ride the SCAT bus”.

-lv

Honda were planning to launch a model called ‘Fitta’, trying to get something that sounded Italian. Only one problem though, fitta means cunt in Swedish. It was renamed Honda Jazz. :slight_smile:

Or Nads Hair Remover?

[commercial]
Ladies, do you have unsightly facial hair? Just grab some nads, rub it on your face, and wipe it off! Need a bikini wax? Rub some nads over your bikini area!
[/commercial]

Imagine the letters to the networks!

A popular carbonated beverage targetted at the elementary school kids here is Chubbie Soda. They are little bottles basically like a standard 16oz bottle cut in half.

I got a case of them from my landlord. My son looks in the fridge and then calls out to me… “Dad? Can I have a Chubbie?”

My daughter says “Cool! There’s a kid in my class who has a Chubbie everyday at lunch!”

good grief!

I remember the first time I ever heard of the product, I was driving down the road and saw a sign on Walgreen’s: “We have Aussie Nads!!”

I had to turn around and drive back, because I thought, “there’s NO WAY that sign says what I thought it said.” But it did.

Ikea just did the name gaffe thing, something with a bed, but my memory is failing me.

And then there’s the famous example of the Chevy “Nova”, which puzzled its creators by selling poorly in all Spanish-speaking countries . . .

(“No va” means “no go” in Spanish)

the Nova story is a myth. At least according to Snopes. Sorry pugluvr

Even worse, in French if you pronounce the letter-names and the number, it sounds like “emmerdeux” (?sp.) meaning “shitty”. :smiley:

Similarly, telecoms company GPT sounds like “j’ai pete”, “I have farted”. :smiley: :smiley: :smiley:

Cough/

Damn you, NurseCarmen. But with love.

It’s something in German, but I can’t remember what either.

Oh, poop.

Early in the evolution of AIDS, I heard a radio news report on the latest mortality figures for the disease - then the network went straight to a commercial break featuring a popular diet candy:

“Lose all the weight you want with AYDS!!”
Wonder if they ever changed their name.

I’m the first person to mention the SHT?

I suppose I should also have mentioned a certain label-making system known as the Brother P-Touch…

There’s a soda somewhere, I think around South East Asia, called Sars. I think they’ll be changing the name shortly.