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  #1  
Old 02-02-2011, 08:22 PM
ThelmaLou ThelmaLou is offline
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Chocolate Diamonds

What the heck are they? Are they a good thing?
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  #2  
Old 02-02-2011, 08:39 PM
Hello Again Hello Again is online now
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They are brown diamonds. They are great if you like brown diamonds.
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  #3  
Old 02-02-2011, 08:43 PM
Ca3799 Ca3799 is offline
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Diamonds are graded on color, cut, clarity, etc., with the most valuable being colorless and with the fewest flaws.

It used to be that "colored" diamonds- mostly yellow- were less valuable. But, marketers found that calling diamonds "canary" or "chocolate" would increase demand and prices for those stones that people didn't want in the past.

Of course rare colors were/are always worth more, but there are considerably fewer, for example, blue or pink diamonds.

A girl at work has some "black" diamonds.

I think they used to be called "coal"- LOL!
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Old 02-04-2011, 07:50 AM
flodnak flodnak is offline
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And here I thought this was about the white chocolate candies I once had in Antwerp In a city known for diamonds, in a country known for chocolate, it was probably inevitable that someone would think of that.
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  #5  
Old 02-04-2011, 08:36 AM
snowmaster snowmaster is offline
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Quote:
Originally Posted by ThelmaLou View Post
What the heck are they? Are they a good thing?
They can be. Very lightly brown diamonds are called champagne diamonds, and I think they're quite pretty and can be flattering to ladies' skintone. In my humble opinion, only colorless diamonds (D-I color) are appropriate for rings of any type. Others may disagree. Just keep in mind, regardless of how much you like them, they're worth quite a bit less and you shouldn't be enticed to paying almost as much per carat as colorless for them.
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Old 02-04-2011, 08:37 AM
samclem samclem is offline
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Diamonds which are of a yellow/brown color and/or are full of inclusions can be irradiated and turned different colors. That's where the current "black" diamonds come from.
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  #7  
Old 02-04-2011, 09:05 AM
Hello Again Hello Again is online now
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Remember that no diamond has much value once it's off the show room floor, other than how much you like it.

"Chocolate Diamond" is a trademark of LeVian Corp. They have marketed this term to (sucessfully) raise the value of their brown diamonds over other brown diamonds.

I think they're ugly as hell. Don't let that stop you if you feel differently.

Last edited by Hello Again; 02-04-2011 at 09:05 AM..
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  #8  
Old 02-04-2011, 09:57 AM
salinqmind salinqmind is offline
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There must be a lot of brown and yellowish diamonds hanging around in the back of vaults because that's all I see in the V-Day jewelry ads.

I turned on the Home Shopping Show (or QVC) out of curiosity one day as they were selling 'blue diamond' jewelry and I would guess the blue diamonds were previously brown or yellow.
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  #9  
Old 02-04-2011, 10:10 AM
Broomstick Broomstick is offline
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Well, yeah, clear diamonds always move well in the jewelry trade so I imagine there are plenty of "extra" colored ones the current marketing campaigns are trying to move.

REALLY ugly diamonds are labeled "industrial" and wind up on drill bits and other tools. Sometimes people think that's a marketing strategy but no, it's really easy to buy that sort of diamond encrusted tool.

At least a part of the value of gem-quality diamonds is the marketing hype.
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  #10  
Old 02-04-2011, 11:25 AM
ThelmaLou ThelmaLou is offline
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Quote:
Originally Posted by Hello Again View Post
I think they're ugly as hell. Don't let that stop you if you feel differently.
I agree. I think they're ugly and look cheap.

Thanks for the comments.
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  #11  
Old 02-04-2011, 11:31 AM
ralph124c ralph124c is offline
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Chocolate and Black diamonds used to be worthless in the jewelry trade. They were used as abrasives-the were worthless as gems.
Now the DeBeers marketing group has come up with a new idea-market something formerly worthless as something precious.
it worked before!
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  #12  
Old 02-05-2011, 03:49 AM
Dereknocue67 Dereknocue67 is offline
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I prefer premature black diamonds and had a large one mounted in a ring setting for my wife but for some reason she wasn't happy with it.

You may not be familiar with this particular type of diamond because it's commonly referred to as "coal".
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  #13  
Old 02-05-2011, 04:43 AM
don't ask don't ask is offline
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I went to primary school with a guy, Johnny, who once decided to sell "chocolate diamonds." He told the other kids that if they ate them, they would make them smarter. One of my friends bought a couple off Johnny and immediately ate them.

He started spitting all over the playground and said, "They aren't chocolate diamonds, they are just pellets of rabbit shit."

And Johnny, running, called out, over his shoulder, "See. Smarter already."
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  #14  
Old 02-05-2011, 05:13 AM
Harmonious Discord Harmonious Discord is offline
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Originally Posted by don't ask View Post
I went to primary school with a guy, Johnny, who once decided to sell "chocolate diamonds." He told the other kids that if they ate them, they would make them smarter. One of my friends bought a couple off Johnny and immediately ate them.

He started spitting all over the playground and said, "They aren't chocolate diamonds, they are just pellets of rabbit shit."

And Johnny, running, called out, over his shoulder, "See. Smarter already."
It really isn't funny when you change the smart pills joke like that.
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  #15  
Old 02-05-2011, 11:07 AM
Hello Again Hello Again is online now
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Originally Posted by ralph124c View Post
Chocolate and Black diamonds used to be worthless in the jewelry trade. They were used as abrasives-the were worthless as gems.
Now the DeBeers marketing group has come up with a new idea-market something formerly worthless as something precious.
it worked before!
Not DeBeers. LeVian Corp.

Le Vian is a jewelry manufacturer/marketer founded by an Iranian-Jewish jeweler in the United States and has no connection with DeBeers, which is a conglomerate mining operation of Dutch-African origin. Mr. Le Vian's specialty seems to have been hyping relatively cheap gems - he was highly involved in Turquoise and Tanzanite at times.
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  #16  
Old 02-05-2011, 01:45 PM
ctnguy ctnguy is offline
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Originally Posted by Hello Again View Post
DeBeers, which is a conglomerate mining operation of Dutch-African origin.
Nitpick: despite the name, De Beers is of Anglo-African origin. "De Beers" was the name of the owner of the farm that is now the city of Kimberley, but he sold the land shortly after the discovery of diamonds. He had nothing to do with the company, which was founded by Cecil Rhodes and Barney Barnato, both of whom were English.

Last edited by ctnguy; 02-05-2011 at 01:45 PM..
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