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  #1  
Old 08-30-2011, 07:41 PM
UncleFred UncleFred is offline
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Who writes greeting cards?

That about says it. Does Hallmark have a staff, maybe with different subdivisions for Birthdays, Holidays, Weddings, Get-Well, etc.? Are there free-lancers? Any "super stars" in the industry? Is it possible to make your living writing greeting cards? Do they ever recyle the text/material from years ago?

I'd go crazy having to do this for a living, or even a part-time, but presumably there are people who do this type of thing. Who are they?
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  #2  
Old 08-30-2011, 08:24 PM
anson2995 anson2995 is offline
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The two biggest greeting card companies (Hallmark and American Greetings) produce everything in-house. Here's some info on the writers for Hallmark, and an article about AG's writers.
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Old 08-30-2011, 08:31 PM
zombywoof zombywoof is offline
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An NPR interview with one
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Old 08-30-2011, 08:46 PM
SpoilerVirgin SpoilerVirgin is offline
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I was just thinking about this yesterday. Years ago, someone posted a Dope thread about how the card they wrote had been shown on T.V. (I want to say that it was a Christmas card given by one of the characters on Friends, but I wouldn't swear to it.) The upshot was that after some coy references, it became apparent that a number of dopers worked for Hallmark, and some of them were card writers. I just spent a fruitless half hour searching for the thread and being mightily distracted by various old threads containing the words "friends", "card" and "Christmas", but I wasn't able to locate it. Anyway, my point is that at least in the past you could find several greeting card writers here on the Dope.
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Old 08-30-2011, 08:46 PM
RealityChuck RealityChuck is offline
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For many years, cyberpunk SF author Pat Cadigan wrote for Hallmark. I once amused her by pointing out I saw her name on a poem the box of a Hallmark jigsaw puzzle.
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  #6  
Old 08-30-2011, 10:06 PM
Sigene Sigene is offline
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years ago my wife interviewed Hallmark employees for a newspaper article

She said their cubicles were often decorated with extremely whimsical and often outlandish things.

Some of the more 'creative' types were asked to work from home.
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Old 08-30-2011, 10:14 PM
Rhythmdvl Rhythmdvl is offline
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Mork's downstairs neighbor, Mr. Bickley.
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Old 08-30-2011, 10:20 PM
SciFiSam SciFiSam is online now
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Quote:
Originally Posted by SpoilerVirgin View Post
I was just thinking about this yesterday. Years ago, someone posted a Dope thread about how the card they wrote had been shown on T.V. (I want to say that it was a Christmas card given by one of the characters on Friends, but I wouldn't swear to it.) The upshot was that after some coy references, it became apparent that a number of dopers worked for Hallmark, and some of them were card writers. I just spent a fruitless half hour searching for the thread and being mightily distracted by various old threads containing the words "friends", "card" and "Christmas", but I wasn't able to locate it. Anyway, my point is that at least in the past you could find several greeting card writers here on the Dope.
I just wanted to chime in that I remember that too, but it was several years ago. From what I recall, it was mostly freelance work.
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Old 08-31-2011, 01:02 AM
garygnu garygnu is offline
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Bob Newhart, briefly.
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Old 08-31-2011, 07:38 AM
Sigmagirl Sigmagirl is offline
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American Greetings is headquartered near Cleveland, and they run employment ads so often I think there must be enormous turnover. I wonder if they are just hypercritical: You have to come up with a certain number of brilliant, profitable ideas every quarter or you're out, or maybe they just don't pay anything. It sounds like a fun job, but maybe it sucks.
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  #11  
Old 08-31-2011, 07:51 AM
Marconi N. Cheese Marconi N. Cheese is offline
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I don't know what it pays, but someone is making a lot of money. $4.95/ea. seems to be the going price and many cost even more than that. That seems like a steep price for what you get.
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Old 08-31-2011, 08:05 AM
Johnny L.A. Johnny L.A. is online now
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Maxwell Smart, for the Potomac Greeting Card Company.
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  #13  
Old 08-31-2011, 08:27 AM
UncleFred UncleFred is offline
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Quote:
Originally Posted by anson2995 View Post
The two biggest greeting card companies (Hallmark and American Greetings) produce everything in-house. Here's some info on the writers for Hallmark, and an article about AG's writers.
As the OP, first I'm impressed to get a question answered so perfectly and quickly.

Based on some of the responses here about turnover, it would be interesting to go back to the link in a couple months and see if the same staff is there.
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