I now get to see this every day on my way to work.
I’m very surprised this got approval to be put up, especially in South Carolina!
Any chance of making that bigger so we can see what it actually says?
“Coastal Urge
Outfit your lifestyle”
I assume that’s Urge and not “Surge” with the bird supposed to be an “S” or something. Anyway, I’m guessing the OP is more interested in the scantily clad woman in the photo.
It was taken from a moving car (no good place to pull over and amir…photograph it.
Wait…There are words there?
I don’t get it. A wave, A generic bikini babe, and some obscure logos placed haphazardly. What is good about it? And what is it actually about?
Oh, now I get it. That particular bikini babe is The OP’s perfect woman. Funny how that works; you’d think that most generic bikini babes would appeal to the general male public, but apparently small differences in bod make big differences in individual appreciation. A lid for every kettle, indeed.
Coastal Urge?
What is she doing, raking for clams?
Using a longish paddle to paddle a surfboard
You can’t see the clam from this angle.
One rake is sufficient, sir.
Win.
Groan.
I still think this is the best billboard ever. Who knew those Saskatchewan Pork farmers had such a sense of humour? 
this one is much better: it’s about something and it give useful advice.
There’s one in rural Ohio along the way to Columbus that says:
PSYCHIC NEEDED
You know where to apply.
This one’s clever. (mildly NSFW)
<Minor nitpick>Actually, she’s on a standup paddleboard (SUP) and she’s using a paddle specifically designed for standup paddleboarding. They’re designed and used a bit differently than surfboards.</mn>
I don’t understand the OP’s excitement. I lived in the Carolinas 30 years ago, and girls in bikinis on billboards weren’t THAT big a deal then. Have things gotten that puritanical in the last 3 decades?
Whatever, I don’t do the reasonably current watersports - crutches and wheelchairs aren’t really accomodating to that sort of activity [especially combined with some form of arthritis or joint damage on more or less every joint south of my waist. Except my damned ankles.] I swim, and am qualified open water 1 and 2, advanced open water and wreck diving. Well and also repair and maintenance of equipment but you don’t even need to get into the water to do maintenance and repair. And I can handle boats, I can sail most anything from a sunfish [got one sitting in my barn, actually] to my Grandfather’s Sea Gypsy [grew up sailing on her. I can do pretty much every job onboard though would now be limited to captain, navigator, communications or chop.] On the plus side, I can actually use celestial navigation and still have my Grandfathers nav tools, though obviously the charts would need updating since the most current is 1969. I can handle power boats from a half horse outboard dingy to the Lyman 19’ inboard that was our jolly boat for the Sea Gypsy and my brother and I kept after we sold the sailboat when my Grandfather died. I have handled much larger powered boats, but would not feel comfortable with them without working under someone for a few trips.
It’s a lady! And she has a butt! And she’s. . . she’s almost whispers nakie!!!
:rolleyes:
But how is that really better than the TOTO Washlet ad with a LOT of actually bare butts that got pulled from Times Square?
Edited to add: More Billboards of Bare Butts. Some not worth looking at.
Ermergerd! Lady butts! Stop that before I lose it and blow one in my jorts! BRB taking a screen shot and posting this to my favorite message board to show them that I like nakie ladies. Because butts!!!