Origin of "Oreo"?

I was just wondering how the term “Oreo” came to be associated with a sandwich cookie?

The Perfect Master speaks:

http://www.straightdope.com/classics/a980508.html

So does someone else.

Googling for “oreo cookie history” yields this.

So why does the Oreo symbol stamped on every cookie have a little TV antenna on it?

The history of the Oreo cookie says:

Most websites seem to follow this trend, providing much speculation but few definitive answers. In fact, this article seems to be one of the only sources which attempts to give a definitive origin for the name “Oreo”:

Unfortunately, they never mention who these Nabisco historians are who say that this is the real origin of the name “Oreo.”

Sadly, the official Oreo website is silent on the matter.