Divvy vs. Ventra - conspiracy?

Okay, both Divvy bike sharing and Ventra transit cards are invading Chicago this year. But they have more than that in common. They both use a vertical double V in their logo, and they both use (as far as I can tell) the same shade of blue in their website!

http://divvybikes.com/

Coincidence? Conspiracy? Or something even more nefarious?

Discuss…