The old logo was better

In My Humble Opinion
1

  1. After the SBC-AT&T merger, SBC became the “new AT&T.” They got a new AT&T logo, which was conceptually similar to the old one – a globe made up of lines plus “AT&T,” but the new globe was uglier than the old globe and the new typeface was uglier than the old, and in unattractive lower-case. They shoulda just stuck to the old logo.

  2. Northwest Airlines – Up to 2003, Northwest had a very attractive and also clever logo, in which the compass point pointing towards the northwest was also the left-hand arm that made the N into a W. For some reason they ditched all the attractive and clever aspects of this logo and changed the N to lower case, making it look worse and destroying the visual pun.

What else could go on this list?

2

The Sci-fi channel, who also dumped their standard name for that lame Syfy thing.

One of their past logos(not the best one)

Their current logo.

3

Oh yeah, links

Old and new AT&T

Old Northwest Airlines
New NWA

4

Comedy Central – had two good ones in the past – 1 2

Current boring Comedy Central logo

5

Ah, nope.

Old Northwest Airlines logo

New Northwest Airlines logo.

6

Irrelevant to the issue at hand.

7

Thought process at Northwest marketing meeting:

We need to shorten our name and be hip, like all the other hip companies are doing.
Maybe we could just abbreviate a bit?
Northwest…NW…NW Airlines…NWA…
NWA, I like it! No one has used those initials before have they?
Surely not. And anyone who has surely can be scared off from using it, don’t you think?

N.W.A.

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Chrysler – The middle one, which is the current logo for the Chrysler marque, is based on the pre-Daimler era and is much more iconic. The top and bottom ones – which I think are for the umbrella corporate entity – are really unclear. What are they, wings? What is that, a flower or something? You can hardly even read the text. And the long wing shape makes it difficult to use in a variety of formats.

9

I think the original Disneyland logo was much more fitting than the current one. The old one fit in with the whole castle thing and the new one just looks a mess to me.

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What’s that in the background of the new one? A reclining pink bear?

11

That’s hilarious! Now I’m not going to be able to unsee that bear. It does make the logo a bit more tolerable though.

12

I prefer the new script to the old blackletter.

And it seems from the website that they use both of them.

13

The original logo for the 1996 Jim Steinman/Andrew Lloyd Webber musical Whistle Down The Wind is about a million times better than the new one.

One of my most prized possessions is a black jacket with the original logo embroideied on the back, originally owned by Steinman.

14

That’s this giant rock thing in California Adventure (worst. themepark. EVER.). And while I certainly have a soft spot for the original Disneyland logo, I do sort of dig how the new one incorporates Walt’s famous handwriting :).

15

Wow, this thread definitely wins “highest percentage of broken links and links I’m not allowed access to” award for the day.
My nomination is for Toyota. The “new” (15-ish years old) ellipses will never replace the stalwart, Helvetica-ish TOYOTA of my youth.

16

Dang! Beat me to it. The Toyota emblem looks like a cow with horns. Ugly.

17

I get the same logo with both links, but I know the one you mean and I agree with you.

18

Your link doesn’t work for me but I looked up the park’s site. What a stupid element to incorporate into a logo. I went to CA several years ago and vaguely remember the rock thingy, though I couldn’t tell you what attraction it’s part of. I also didn’t recognize the script as Walt’s writing so that makes a little more sense.

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Hit refresh and try again, I screwed up right at first.

20

Bam. How’sabout that one?