Ah, so it *is *supposed to be an animal! Still seems like kind of a lame idea seeing as it’s hardly iconic (at first I thought it was supposed to be a melty image of the matterhorn or something).
The “rock” (really, wire mesh and… foam?) looks like a bear in real life. The grizzly bear is California’s state animal. It’s on our flag… I’m not sure how it’s any more dumb to have it on a logo.
ETA: Beaten by a minute…
Only it’s apparently called “Wolf Rock.”
It’s called Grizzly Peak. (or, whoosh?)
NBC
I like the old “Snake” logo(The example, for some reason, has a boring brown background, but on TV they had it over bright colors, generally changing. And they animated it falling into place:
http://en.wikipedia.org/wiki/File:1959_NBC_logo.svg
Animated “snake” logo:
They replaced this with a block logo they paid a lot of money for:
…then they were embarrassed to find that Nebraska Public Television was already using that logo (in black and white), and were forced to pay them for the right to use it.
the NBC peacock was OK:
…but irrelevant once color broadcasts became standard.
I have to admit, I liked some of the “Modern” and “schematic” logos that some companies tried, then abandoned:
**Bell Telephone:
They abandoned this one, IIRC, even long before the breakup.
I also like the stylized MGMlogo that was only used, AFAIK, for 2001: A Space Odyssey and its associated materials:
http://images.search.yahoo.com/images/view;_ylt=A0PDoTB7AHlOyEgAZ.2JzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3F_adv_prop%3Dimage%26va%3DMGM%2BLogo%2B2001%26fr%3Dyfp-t-701%26b%3D1%26tab%3Dorganic&w=502&h=640&imgurl=farm5.static.flickr.com%2F4014%2F4428962209_61704e8afc_z.jpg%3Fzz%3D1&rurl=http%3A%2F%2Fwww.flickr.com%2Fphotos%2Fx-ray_delta_one%2F4428962209%2F&size=87.2+KB&name=1968+…+MGM+Logo-+%26%2339%3B2001%26%2339%3B+%7C+Flickr±+Photo+Sharing%21&p=MGM+Logo+2001&oid=1c41f5e1f65f0b0e38591dab69bd5cfa&fr2=&fr=yfp-t-701&tt=1968+…+MGM+Logo-+%26%2339%3B2001%26%2339%3B+%7C+Flickr±+Photo+Sharing%21&b=0&ni=28&no=0&tab=organic&sigr=11ob6fbi2&sigb=13a86nfpl&sigi=11th9g1ui&.crumb=ov7cSNaF5dZ
Everything about California Adventure has involved Disney trying really, really hard to make it iconic (and failing miserably, hence them overhauling the entire park).
As far as I know, I’m the only person who can’t help seeing the new Toyota logoas a man wearing a sombrero.
Having a bear shaped rock makes sense in a park called California Adventure (I was born and raised in SoCal so I do get the connection)but I guess to me it seems an odd choice since the park isn’t exactly nationally renowned (or maybe it is? I haven’t been there in several years and I never hear anything about it). Also, it’s pink! I’ll get off the Disney harangue now, I promise.
Do you turn left at the logo and then right at the bear that’s shaped like a rock?
Yes, but at least one of the Baby Bells kept it for a long time.
I think the new AT&T logo kicks the previous one in the nuts, frankly. The old logo just screams 1980s.
And the new logo screams “ugly”
Personally, I think the old Amtrak “pointless arrow” logo was better than the new one.
The new logo has been dubbed “three sheets to the wind,” which is probably not the best image to convey when you’re a transportation company–particularly one like Amtrak, which already tends to connote train crashes and such.
Is the new one actually used anywhere? I can’t find it anywhere on the net except that link. I can find several variations using Walt’s signature (which has been in use for decades), but none with Bear Mountain. (I can find the pink Bear Mountain image by searching for “California Adventure logo” but without the castle and without “Disneyland”.)
Ugly? Really? You find a blue and white sphere to be ugly?
Initially I really just meant Walt’s signature (even though I didn’t’t realize that’s what it is) as opposed to the old lettering but then the damned pink bear was pointed out and my Big Thunder Mountain got derailed. It looks like it’s used for the Disneyland Resort as a whole which would include California Adventure.
I’m a fan of the Missouri Valley Conference (an NCAA Division I collegiate athletics conference), especially the Southern Illinois Salukis. The old logo was very cool, with the letters “MVC” being essentially a negative image outlined in red. Then in the late 1990s, they decided to change it to this monstrosity.
Mazda also briefly flirted with an alternate logo.
The current one I guess is a stylized “M.” It’s ok.
The two from 1991-1997 don’t seem as iconic, and a little weird to me.
While we’re on the subject of car logos, Chevrolet use(s/d?) this for their Malibus. Sorry, it’s stylized. I guess it’s supposed to be waves or something? Ick. Chevy likes model-specific logos, like for the Impala, too.
In park, they sell some merchandise with the full (with bear) logo. My Annual Pass has the castle, clouds, Mickey balloons, “Disneyland” in the traditional font, then “annual passport” in some regular font. No bear anywhere to be found.