The old logo was better

In My Humble Opinion
41

It seems to me that most of the new logos incorporate Helvetica font in the text in some way.

I believe there have been studies that show Helvetica to be something that people react positively to. Whatever crate & barrel uses is the font I’m referring to.

In general, I like old logos the best because they didn’t all look/feel the same. The Disneyland logo was very telling. I love the old logo. I also like how Disney’s signature is used. But to combine Disneys signature with “land” in a helvetica type font is horrific.

Companies used to try to use the logo to differentiate themselves from other companies. So many now use the same font, they are becoming more and more homogeneous.

42

The old International Harvester logo of the Red i in the black H, resembling a farmer on his tractor, was the best logo ever. Now? Not so much.

43

The old chrome WWF logo and the blue and yellow WWF logo were much nicer than the scratch logo, both the WWF and WWE versions. WWE sounds terrible anyways.

44

Chevrolet Impala logo:

Here’s a smorgasboard of Chevy logos, including Corvette:

http://www.cartype.com/pages/406/chevrolet_related_emblems

45

I prefer the abstract ones from the '90s. Generally speaking, I prefer logos that aren’t based on letter shapes.

46

Mmm. If anything, Helvetica was omnipresent in the 1970s and 1980s, and most “new” logos are replacements of Helvetica based logos from that era.

As for what people “react positively to”, I haven’t looked at a lot of studies, but people often feel comfortable with what is familiar, and no font is more familiar than Helvetica. However that also makes it bland and undistinguished, and usually you’ll want your logo to not be bland and undistinguished.

(And the new ATT is better than the old one --at least at this moment. Tastes change. The old one looks dated, but not classic.)

47

Not any blue and white sphere. This one. It’s ugly.