Progressive is also currently running the ad with all the animals driving, with a spokesllama at the end.
And New Jersey Mutual has about fifty different jingles and mascots, though I suppose they’re all part of the same ad campaign.
It’s funny how nearly all the examples in this thread are for insurance companies. Is it because they’re the ones doing it the most, or are they just the ones that people remember?
I can only hear “lippity, lippity, lippity” which is how Peter’s movements are described in “Peter Rabbit” after reading it to my kids a thousand times, years ago.
Interesting that most of the discussion is around insurance ads.
Who else sees themselves in the Dr. Rick ads (he writes before “getting to” break up some cardboard boxes)?
I think, in part, they are among the ones doing this regularly, largely following Geico’s strategy. They also tend to spend heavily on TV advertising, so it may also be a matter of their ads being remembered.
The only one I identify with is the guy telling the bagger boy how to bag the groceries. But that’s mostly because the grocery baggers around here are idiots.
Slightly off topic-
Why do grocery clerks ask if you want paper or plastic?
Because baggers can’t be choosers.
And the llama has a “Flo” tag.
If baggers were choosers, then hearses could ride.
OK, I thought of an example from another industry that still advertises heavily: prescription drugs. It’s not “characters” per se.
A number of drugs fight autoimmune inflammatory disorders. Those manifest in ways ranging from intestinal problems to chronic joint pain to plaque psoriasis. So the same drug can have very different ad campaigns with example patients aimed at different sufferers. Enbrel, Rinvoq, Skyrizi are ones that come to mind.