I’m talking about the new commercials with an announcer who comes onscreen and asks, “Can switching to Geico really save you 15% or more on your car insurance?” then answers himself with another question.
Have there ever been any complaints about Elmer Fudd? I know Porky Pig has gotten some flack for making fun of stutterers, but I’ve never heard anyone complain about Elmer.
I don’t understand why GEICO feels the need to run so many different ad themes concurrently (They air four - this new one; the gecko ones; the caveman ones; and the money with eyes/Rockwell ones). Are they using the “throw everything at the wall and see what sticks” technique?
Plus, when a company runs THAT many ads I start thinking they must be making a lot of money - money that COULD be funneled into lower rates but is going to the ad agencies instead. I feel the same way about Capital One.
The above theory is reinforced in my mind because, despite my being a government employee with an excellent driving record, GEICO has never come close to quoting competitive (car) insurance rates to me.
Their different ads appeal to different demographics. Some people like the Gecko, others like other campaigns. Running multiple campaigns also keeps people watching each new ad: if they expect the Gecko, they tune out, but if there’s something else on the screen, they might watch.
We weren’t dissatisfied with them either, until they wanted to double our rate due to too much of their roadside assistance and a couple of accidents, one of which wasn’t even our fault.
They’ve all been beaten into the ground with a rock. The gecko used to complain that he was being confused with Geico but they were two different things. Now they’re identical. The cavemen only made sense back during the “So Easy A Caveman Can Do It” campaign which hasn’t been a real campaign since forever. Erin Esurance (different company, I know) just stands there now and tells you to buy insurance. It’s like they established the characters and got lazy, saying “Here’s a talking lizard now go buy some insurance.”
If I wasn’t only 36 years old, this would be the point where someone would be telling my grandkids to put some more pills in my oatmeal
According to this article, the reason Geico uses multiple campaigns is to highlight different aspects of their brand. The gecko represents the company as a mascot, the cavemen represent the ease of using their website (“so easy a caveman can do it”), and the “money you could be saving” and this campaign both represent, well, the money you could be saving with Geico.
You will find treatment like this from almost any insurer any more. You only get good rates if you don’t use the insurance. :smack: Lots of reasons for that, most of which boil down to state insurance commissioners/agencies having given up trying to actually regulate the market. :mad:
Well, that and our driving penchant any more for wanting everything on the cheap
The Charlie Daniels one is great in every way. It’s framed so that at the beginning you think Daniels is playing at a concert hall. But when he hands the fiddle over and says “That’s how you do it, son,” it becomes clear that he was sitting in a restaurant and just got up to give the young guy pointers.
And the great move at the end when he picks up the breadstick and points it at the guy whose table he took it from.
This and that American Express ad with the frowning and then smiling faces are the 2 current ads that I really like seeing
