Y’know, that actually strikes me as a pretty good idea. Have extra lodgings available when you need them, without paying for permanent lodgings that you’ll have even when you don’t need them. Have other cities hosting big events used this same trick?
XIV: Steelers vs. L.A. Rams in the Rose Bowl Stadium. I think Pasadena is a little closer to Los Angeles (Anaheim?) than Palo Alto is to San Francisco.
I believe there have been campaigns to get it done, though.
GB doesn’t even have the space for regular season games (and probably not even preseason games). Lots of folks stay in the Fox valley (Appleton, et al).
As neat as a Lambeau Superbowl would be, the logistics just don’t work out.
Brian
Its being used during this Super Bowl despite the fact that there are tons of lodging in the area. I’m guessing mostly for advertising purposes for Norwegian’s new ship and for Budweiser.
To answer the OP:
No, I don’t think the location of the game in a snowy or otherwise cold location will matter one bit in terms of ratings.
Considering that most Super Bowls are godawful routs or boring as watching paint dry, I think playing one in wintry conditions might actually be a step up in terms of excitement.
That said, most people are watching it because it’s the only thing on, or because they’re at a party. The commercials have become almost as much of an attraction as the game itself in recent years, with more people using the bathroom, getting beer, etc… during regulation play time instead of the commercials.
Have you been asleep for the last 20 years? The vast majority of Super Bowls over the last couple of decades have been great games or at least reasonably competitive. People watching for the fun commercials has been a thing since the 80’s.
It gets a little tricky, since as you note the Rams played their home games in Anaheim rather than Los Angeles.
Google Maps reports 29.9 miles (by road) between Candlestick Park and Stanford Stadium, while 40.2 road miles separate what is now known as Angel Stadium of Anaheim from the Rose Bowl.
To my mind, those distances are near enough that it’s really splitting hairs to worry too much about the trivia of which one is closer. In both instances, one team was clearly playing the game “in town” while the other one was not.
I just double-checked, and the Rams played their home games in the Los Angeles Memorial Coliseum during the 1979 season! They didn’t move to Anaheim until the season after the one in which they lost to the Steelers in the Super Bowl.
So… 13.9 miles for the Rams that season. 
Some Superbowls might be boring, but Steelers-Cardinals in 2009 was one of the best football games I’ve ever seen. And not just because the Steelers won.
Apropos of not very much, my father was at the Ice Bowl. He was an up and coming executive at JC Penney in Chicago, IL and his job was to make sure the client “had a good time.” The client wanted to see the game, so my Dad had to take him. They stayed through to the end of the game.
Dad said Korea was colder.
The average margin of victory for the last 18 SBs has been just under 10 points. Ten of those games were decided by a touchdown or less, though the final score in some of them has not been indicative of an actual close game. The worst blow-out was a 27 point margin (but I found that satisfying because I cannot stand the Raiders). Every SB the Patriots have played in this century has been pretty close. And there was that Rams-Titans game in '99 that was decided by less than two feet on the last play. So, “boring”? Not any more than any random NFL game. Probably better than the lion’s share of NCAA bowl games.
I’m in favor of playing the game where blizzard conditions are possible because it increases the odds of a Super Bowl ending in a final score of 5-4.
Football must gain something in translation, because based on what I’m reading in the Wikipedia article, the Ice Bowl was one of the greatest games of all time.
I would not count on that. There was a game that came to be called the “Monday Night Massacre”, back in '05, IIRC, played in some rather heavy snow – seven TDs were scored, all by one team.
Last year the power went out lol.
While it is certainly among the most famous games of all-time, due in no small part to having been shown to death via NFLFilms and ESPN, I don’t think many fans or experts would necessarily consider it a great game. Depending on one’s definition of great. 
Why would conditions on the field effect viewers at home? Even if they’re not fans of football, they’ll tune in for the commercials, right?
Plus, it would be fun to see Bruno Mars’ lip get stuck to his frozen microphone.