Unless there’s some sort of context, I really don’t care that much about the color of things. It’s not like color alone has much utility. If I was, say, painting something for the house, I would probably pick something that went with what was there or fit the mood I wanted to create.
I’m skeptical that anyone can get any valuable information that can be accurately applied against anything [/alliteration] with a method that doesn’t account for any other criteria. When it comes to color, context is king. For example, in addition to gender, color evaluation is susceptible to nationality, culture, age and personality types, to say nothing of fashion trends. Also, to reiterate what other posters have already mentioned, it matters what the color will be applied to. If you ask men which color they prefer without telling them you are going to apply that color to suit instead of an automobile, you may be getting some really bad data.
Not knowing anything about what kind of “maket research” you’re doing, I’m making a lot of assumptions. My intent isn’t to badmouth your test, but to help you get useful results.
Is there anything else you can share about your market research without tainting your sample pool?