Yep. We are the Champions is now selling Viagra. I know this rant has been done under many names in the past, and this is just the latest in a slew of artwork being tapped for its market value, but jeez. There is nothing more frustrating than being treated to a hacked and chopped 20 seconds of my favorite song while someone shows me a ‘funny’ guy on the screen while a soothing voice tries to convince me to cure my erectile disfunction with their particular brand of drug.
That’s the old one, the new one is a bunch of old guys in the shower (not all one shower) in different countries, singing My Way in about a half dozen languages.
Yes, some of these are dreadfully tacky. I did like the one for Aiwa car stereo featuring Queen’s Another One Bites the Dust where the young fellow is driving along, puts in a CD and cranks up the tune, to a look of disfavor from his older passenger. People passing the driver, who now has his window down are giving thumbs up and other signs of approval. The camera zooms out to show the hearse in a funeral cortege.
How about Microsoft using “Start Me Up” to advertise Windows 95?
That actually happened, according to Dave Barry’s account of a Comdex meeting. Yeah, I know, consider the source, but I can’t help but think that he was Not Making This Up that time. The book was “Dave Barry in Cyberspace” IIRC.
I remember that, htns. They used “Start Me Up” in all the commercials. It was a minor line in all the news stories that Microsoft had paid this unprecedented amount for the rights to use the song.
Nine years it’s been, and I have yet to see a Microsoft product make a dead man come. Truth in advertising, people!
