It’s a coined word. Whie watching TV commercials occasionally I will see a 1/10 of a second of an ad. I almost always know what ad the adlet comes from.
Is this on purpose? If they have that small bit left over to they toss it out to someone as a gift, encouragement, small benefit?
Or as I think more likely an error. How do they make that error.
Just want to know for certain.
It’s an error, I think, made when splicing (digitally) the pieces of a broadcast together. Think of TV as a stream of patchwork: A patch of the show, a patch of this ad, a patch of that ad, so many patches of PSAs as required by law, etc. If the person making the patchwork gets lazy or tired, or just miscalculates, the patches don’t quite line up: There’s lag from the end of one patch to the beginning of the next. This lag gets filled by whatever was on the tape/disc before, which is a commercial fragment (or adlet). So an adlet is just a bit of slack, a small glitch that proves humans (or badly-programmed computers) create the broadcast feeds you and I gape at.
Thank you Derleth. Hmmm
Local stations and local cable systems have the right to sell time during a program. When done right, these local ads will smoothly substitute for the network ad, and you won’t even be aware of the national ad. When done sloppily, you get a wee fraction of the national ad.