"Adopt a stray" type ads used by AZ paper to encourage people to adopt children?

Possibly effective, but it has the exact tone of “adopt this pet from the animal shelter” type advertisement, and just seems a bit… odd. Plus, I thought white families were beating down the doors for white toddler type kids. Woud they really need a newspaper ad to place him withan adoptive family?

Michael will steal the heart of his new adoptive family

etc. etc.

To my everlasting shame I have double posted. Would a mod please delete this thread.