Yes, wear a suit. Since you’re interviewing with a PR firm, it doesn’t have to be a navy blue suit banking suit. I wouldn’t say go too trendy, but you can be more modern than in some other industries. Make sure your suit fits and is professionally cleaned. Also check that your shoes aren’t scuffy.
I don’t ask about pay and benefits during interviews. I do ask when I get an offer.
As mentioned, research the company, their major clients, and their competitors Come prepared with questions that show you understand what they do and are very interested in learning all about it. Write your questions down and bring them with you to the interview. It’s easy to forget them or have your mind go blank when you’re nervous.
If you run short on questions and still have time, some stock questions I ask are “what type of person really stands out and succeeds here” (this is different from what skills are needed–I like to know what personality traits they value). It gives you a good seque into how you’re that type of person. I also ask what the interviewer likes best about working there. It’s a stock question and they know they’ll get it, but it is something that’s important to learn. If you’re brave, you can ask what they like least about working there, but be careful that you don’t finish the interview on that note. You want to leave on a positive note.
You should also do an inventory of your major skills, strengths, and accomplishments and make sure you have support for them. I hate it when candidates mention their strength and leave it at that. For example, don’t just say “I’m a good writer” without expanding on how your writing has been valued and helped you succeed. Again, write all this down (it doesn’t have to be a novel, just something to jog your memory when you get nervous). You don’t have to have “cites,” but you should have examples to talk about that demonstrate your skills and strengths and be able to tell an engaging story about your major accomplishments.
Please don’t skimp on the research or the self evaluation. I hate when we interview candidates with stunning resumes and the interview just falls flat. They don’t have intelligent questions or they give short answers to our questions that really don’t tell us who they are or what they’ve accomplished.
Jitters happen to everyone. I expect that people we interview will be a bit nervous. It helps to write down everything I’ve mentioned so you know you’re prepared. Another thing that helps is to go over your strengths, skills, and accomplishment repeatedly before the interview. If you tend to get dry mouth with nerves, bring some Tic Tacs or small breath mints that you can pop in your mouth in between interviews. You can also practice interviews with friends so you get used to answering questions and thinking on the spot.
Since you’re interviewing for a PR spot, they may ask you to bring a writing sample. They really should ask ahead of time, but you may want to bring one just in case. If they don’t ask you to bring one, don’t be surprised if they expect you to write something on the spot. Don’t stress out about it. If they’re asking you, they’re asking everyone and they’re all in the same predicament you are.
At the end of every interview, make it clear that you’re interested in the position and you really like what they had to tell you. I don’t go so far as to outright ask for the job as some interview books will suggest. That always sounds cheesy coming from me. However, I do say something like “I’ve really enjoyed our conversation, espcially the part about {something we’ve talked about}. This would be a great opportunity for me to {something I’ve mentioned as a career development goal}, and I’d love to be a part of your organization.”
Follow up with a thank you email and a written note card in the mail. I don’t send fully written thank you letters through the mail anymore, but I think the note card (in addition to the email) is a nice touch. Make sure you send an email to everyone you talked to, bring in something from your conversation, and get in a selling point or two. Personally, I don’t like the follow up emails that are supposedly a “thank you” but go into three or four paragraphs on how great the person is. One paragraph is expected, but more than that cheapens the “thank you” to me. However, that is my personal preference.