“The rest of the story after the jump.” “Video after the jump.”
Then there’s a line by itself, usually with a link. Then whatever was supposed to be ‘after the jump’. Not much of a jump as far as I can see.
What’s the point? Am I missing something? I mean it’s right there on the same page, but the ‘after the jump’ designation sounds like ‘after these important messages’. Like I’ll have to wait through a slew of ads to see the rest, which is not the case.
It’s not there when you’re looking at the front page of the blog.
Blogs that show all posts often truncate the first paragraphs at a specified point, where they entice you to click to read the rest. That is the “jump”.
The fault lies with the blogger including the message “more after the jump” as text, when it ought to be an automated part of the blog software so as to not appear in the full post.
This is one of those things that bugs me (a little). I take “jump” to mean one needs to click to see more, but a lot of news sites have the rest of the article after a small ad. (Which I usually don’t see due to blocking, so there’s not much to skip over at all.)
FWIW, it’s an old term from newspapers. An article would start on page 1 and end there with “continued on page 12.” So to finish reading, you’d have to “jump” over to page 12.