I keep stumbling across articles online about this, that, or the other that have a paragraph of opening text or an image, then the words ‘see more pictures after the jump’ or ‘the answer is after the break’. Thing is, there’s about a quarter inch of white space and then the article continues with the promised content. I’m not aware of any ‘jump’ or ‘break’ - at least not one significant enough to warrant mentioning.
I even turned off adblock to see if it might be referring to an advertising banner or some such, but nope.
On blogs, “after the break” refers to text that appears after clicking a “read more” type link from the main blog page, which may only show the opening paragraphs of each entry. If you click a link that goes directly to the full article page, then the phrase can seem quite incongruous.
I wonder if this is a variation of the concept of “below the break” used for printed newspapers…the jump-out-atcha stuff is put on the part of the newspaper which will be visible when it is folded; less significant items, even if on the front page, are “below the break.”
I believe some of these concepts of textual and visual breaks have been ported over into the cascading style sheets world of web design as well. You will recall that browsers all display the designer’s content differently so their break may not be your break…
The print-media concept of “after the jump” is similar but refers to the situation when the page 1 part of an article ends with something like “cont. on page 14A.” The part of the article on 14A is said to come “after the jump.”
If you look here, you can see what friedo’s talking about. Scroll down the page a bit and you’ll find the first part of the article you linked to, up to where it says “Video after the jump”. You get to the rest of it by clicking on “Permanent Link.”