More than a few prominent liberals have TRIED to become an alternative to Rush Limbaugh. Mario Cuomo and Jim Hightower are among the best known. But all have failed miserably.
Now, MAYBE there just isn’t much of a market for liberal talk radio. But even if there is, liberals are tapping into that market the wrong way.
Whatever you may think of Rush Limbaugh, the guy has been a radio professional for a long time. He’s been everything from a wacky, zany morning DJ to a sports phone-ib show host. The point is, he mastered the art of being a radio entertainer LONG before he took up right-wing politics.
It’s much easier for a skillful broadcaster to become a radio political pundit than for a serious politician to become an entertaining broadcaster. People like Mario Cuomo never seemed to grasp this simple fact. They thought the radio audience listened to Rush Limbaugh because they were brain-dead sheep, and all he had to do was present alternative views, and the sheep would quickly see the error of their ways.
Now, Mario Cuomo is an utterly BRILLIANT orator (one of the very few I’d pay to hear, even when I think his positions are nonsensical), but he NEVER understood that a radio personality has to be funny, charming, engaging and entertaining. NOBODY will tune in a radio station just to hear a staid, stale, monotonous repetition of opinions he already shares.
So… IF there is a market out there for a liberal talk show, the answer is NOT to turn a crashing bore like Noam Chomsky or Ralph Nader into a radio host- it’s to find a successful, skilled, funny, entertaining deejay or radio personality who happens to be a left-winger and steer him toward a political talk show.
Radio is show biz, first and foremost. Rush Limbaugh has always understood that and acknowledged it (Rush has often admitted that, the moment Bose and Snapple decide he’s not selling enough radios or iced tea, his career will be over). WHoever wants to become the Limbaugh of the Left has to understand that, too.