He does this with Ritz crackers. He’ll show you the cracker, you know what it is, but he’ll say something like “I can’t tell you what crackers they are, but they look like this!” and wave the cracker in front of the camera.
Basically, they don’t want to give free advertising (Ooooh, AB uses Dole Green Beans in his recipe! I must use those and only those!) to those who don’t pay for it.
I have a question…at the end of the show, depending on when it was produced, the production company is either Means Street or Be Squared Production. What’s the difference?