I order a lot of books and DVDs online. For whatever reason ever since I started buying stuff on the internet Amazon.com was my default place to go. I don’t know why, maybe because back when I started 'nep shopping Amazon.com was not only the most notable online bookstore but really the only one that came to mind when I was ready to place an order (Barnes&Noble existed in my subconscious.)
In general I was very satisfied, my stuff always came very quickly even with standard shipping, and even with the Free! Super Saver shipping you get for orders over $25 (I tried it the first time and my order came as fast as a regular order.)
Over the last few months though things degraded from years past. About 6 months ago I quit using the default Super Saver shipping on my orders because the delivery time grew too long. I figured, oh well, I’d been getting ridiculously fast deliveries for free for a long time I couldn’t fault Amazon.com for making their free shipping as fast as advertised verus much faster than advertised in the past. But then regular shipping started coming 4-5 days late. One time I wanted the 4th book in a 4 book series pretty bad, and it wasn’t available in any local bookstore. So I ordered it with next day shipping, the hedonist’s version of online delivery.
It came 4 days later. I was livid, not to the point of doing anything about it by writing or calling Amazon, but I definitely decided no longer to buy books there.
There’s a Books-a-Million (big box bookstore, 2 of them actually) here in this area of VA, and due to the fact that they’re pretty close to me I’d been there several times in the past. I had one of their discount cards that works over the internet so for the book I was ordering today I decided to use their service. I was placing an identical order with Amazon.com to see how much money I would save total. All told after S&H and the discount card factored in, I saved about $1.25 versus Amazon. I wasn’t expecting a big savings, this was a moral decision not an economic one.
Then I saw something devilish there on the check-out screen at Amazon.com.
“You have been selected for a 3 month free trial of Amazon Prime!” I’d vaguely heard of Amazon Prime in the past but it hadn’t been advertised heavily on their front page in awhile, and I wasn’t really that interested in it at the time. But in looking over their offer I saw that it was pretty genuine. Three months of the service at no charge, and with the service all shipping except overnight is free. So instead of saving $1.25 I was now losing like $5. More than that, I started seeing the potential of like $50 saved over the free trial period. Then I realize, whoa…if I’m saving $50 over the free period, and the regular subscription is $79 a year…I could save real money with this service.
Before I realized what had happened I’d placed my order with Amazon.com, failing in my moral quest to withhold my consumer dollars from them :(.