[QUOTE=robardin]
Where, when and who do you ask for the upgrade, though?
I generally use the electronic boarding pass machines, where I can just swipe my credit card or enter my ticket number and get my boarding pass printed out without waiting on the long line to interface with a person at the counter.
Is that the only real reason to go stand on that line? To ask for a seat upgrade?
[/QUOTE]
The definitive answer to all questions is, “It depends”. But standing in line at the ticket counter probably isn’t going to buy you much.
In this case, it depends on how the airline operates, whether you’re a member of the airline’s loyalty program, and the circumstances around your particular flight.
If you’re asking for an upgrade just because you’re so well-dressed and personable, the person to ask is the gate agent in the boarding area. They essentially own decisions about seat assignments, etc., within the constraints of the airline’s policies. The folks at the ticket counter can usually help you if you’re just looking for a seat assignment, but the gate agent is really the one who can be your best friend or your worst enemy.
If you’re requesting an complimentary upgrade as a benefit of your status in the airline’s loyalty program, there’ll be specific, published procedures for it. In the case of Delta, the airline I’m most familiar with, Medallion-level SkyMiles members can request upgrades at the time of booking, or any time after booking and before check-in, through Delta’s web site or by calling SkyMiles Member Services. You can also request an upgrade as part of the check-in process at the airport kiosks or at the ticket counter (though either is almost always pointless – if you haven’t requested it before then, you’ve got almost no chance). Note that I say “you can request” an upgrade. Whether and when you get it depend on unsold inventory of F seats, how many F seats the airline’s yield management systems say should be held for last minute purchases, your status in the airline’s loyalty program, and the date/time of your request. Assuming there’s available seats in F, upgrades begin clearing 5 days before the flight for Platinum Medallion members, 3 days out for Golds, and the day before for Silvers. Once those are cleared, what’s left are the seats the airline thinks it still has a chance to sell. If that doesn’t happen, the airline will open those seats for standby upgrades shortly before departure time – priority is determined as above. Delta has LCD or plasma displays in its gate areas at many airports that display real-time information on the number of seats in each cabin, how many have checked in, how many have been sold but are not checked in, and how many are unsold. They also show the standby upgrade list in order of priority. You can generally tell from that information how much chance you have. I’ve actually been 36th on the upgrade list for an SFO-ATL flight that had only 2 possible upgrade seats left when I got to the gate – why they even bother showing that far down the list I don’t know, except perhaps to eliminate the questions about whether you got accidentally dropped from the list.
On those rare occasions when all loyalty program members in the upgrade queue have been accommodated and there are still unsold seats in F within a few hours of departure, the airlines will do what Antinor01 mentions – offer paid upgrades to coach passengers. Generally, however, there are still restrictions on which fare classes are upgradeable. On Delta, the deep-discount L, U, and T fares generally aren’t eligible.
Discount airlines like AirTran that also have some sort of premium cabin (AirTran calls theirs Business Class) will also offer day-of-flight paid upgrades for something between $35 and $100 dollars, if they have excess unsold inventory. In the case of AirTran, you’ll get a prompt during the kiosk check-in process asking whether you’d like to upgrade for $50 or whatever the charge is – if so, you swipe a credit card and get your upgraded boarding pass.
If all the planets align right, and even that doesn’t fill up the F cabin, you might sweet-talk the gate agent into something, if you’re wearing your best clothes and say “Swordfish”.
Most of the cases mentioned earlier of folks getting spontaneous upgrades at the gate or on the plane are operational upgrades, where they have oversold coach and have open seats in F. Gate agents have a lot of latitude here, but are still going to favor loyalty program members when they have time to figure out who’s who. Size of your party may also play a role in who gets these – they’ll want to move the fewest number of parties, so if there’s two available F seats and a couple of parties of two waiting for coach seats, two people traveling together are probably more likely to get bumped up to F than two individuals, all other things being equal.