I discovered Games magazine in college. My freshman year I was sortof lonely and I hated checking my campus post office box to find it empty day after day. So I picked a few magazines to subscribe to to at least get the thrill of receiving mail. Stuff like U.S. News and World Report, The Sporting News, Penthouse, … and Games!.
I loved it. I’d balance calculus homework with puzzles. Over the years I’ve dropped and picked up my subscription several times. In fact, I just had a subscription run out last year. I love most of the wordplay puzzles and I really love the Paint-by-Numbers, but I got pissed off because of their marketing.
No matter when my subscription is set to expire, I *constantly * got renewal notices. Some of them were from Games/Kappa but most of them were from these skeevy companies with names like “Magazine Subscription Services.” And their mailings looked like invoices with things like “Past Due Amount” on them. They all act like they are the ones you are supposed to send money to and they are not. How Games lost so much control over its subscription list I don’t know. A couple of years ago they sent out a mass mailer to subscribers warning them that there were companies misrepresenting them and not to send them any money and to only use the official Games/Kappa re-up notices. They listed like 10 company names that were trying to hit up Games subscribers for renewal business.
Even the official re-subscription notices pissed me off though. I had a 2-year subscription and EVERY MONTH starting with month 2 I got solicitations to renew (“Your subscription will expire soon–re-subscribe now!”) Soon? Like, in 2 years? I fianlly got so fed up I sent the card back with my expiration date circled and my note that if they sent me a solicitation at any point before 2 months prior to my expiration date I would cancel my subscription.
(Well, I didn’t cancel but I did let it lapse).