Anybody Else Find This Commercial Vaguely Disturbing?

It’s the one for Kellogg’s Mini-Swirlz featuring kids at a martial arts school getting their tongues trained to be able to handle the cereal. So there’s lots of shots of the kids (most of whom seem to be female) doing things like breaking boards with their tongues, doing push ups with their tongues, and other exercises like that. Every time I see the commercial I can’t help but be reminded of that scene in one of the Porky’s movies where the girls are sitting there doing exercises with their tongues (“In! Out! In! Out!”) and that just makes me all squicky inside. Am I alone in this?