Okay, kind of a weird question here.
When writing dialogue in a story, I like to use casual speech (when appropriate to the character). Things such as:
Show 'em what you’ve got!
…and so on. I’m writing in Word, which changes all apostrophes to curly quotes. The trouble is, sometimes these curly quotes end up pointing in the wrong direction. So sometimes writing 'em will result in a left-facing curly quote, and sometimes a right-facing one. Same thing with dropped g’s or other letters.
What is the rule about which way apostrophes should face when used for ellisions or dropped letters, etc.? Does it matter if it’s at the beginning of the word or at the end? What if it’s in the middle? I’m a bit dizzy from over-editing and by now everything looks wrong to me! Help!