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I’ve only read The Selfish Gene, and I don’t recall finding this anywhere. If anything, he was very reluctant to throw any real weight on memes and acknowledged they were a new concept that needed a good deal debate before being accepted as true.
Perhaps in The Extended Phenotype he advocated a “meme spot” in the brain?
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*As my colleague N.K. Humphrey neatly summed up an earlier draft of this chapter: `… memes should be regarded as living structures, not just metaphorically but technically.(3) When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn’t just a way of talking – the meme for, say, “belief in life after death” is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over.’
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This brings me to the third general quality of successful replicators: copying-fidelity. Here I must admit that I am on shaky ground. At first sight it looks as if memes are not high-fidelity repliators at all. Every time a scientist hears an idea and passes it on to somebody else, he is likely to change it somewhat. I have made no secret of my debt in the book to the ideas of R.L. Trivers. Yet I have not repeated them in his own words. I have twisted them round for my own purposes, changing the emphasis, blending them with ideas of my own and of other people. The memes are being passed on to you in altered form. This looks quite unlike the particulate, all-or-none quality of gene transmission. It looks as though meme transmission is subject to continuous mutation, and also to blending.
It is possible that this appearance of non-particulateness is illusory, and that the analogy with genes does not break down. After all, if we look at the inheritance of many genetic characters such as human height or skin-colouring, it does not look like the work of indivisible and unbendable genes. If a black and an white person mate, their children do not come out either black or white: they are intermediate. This does not mean the genes concerned are not particulate. It is just that there are so many of them concerned with skin colour, each one having such a small effect, that they seem to blend. So far I have talked of memes as though it was obvious what a single unit-meme consisted of. But of course that is far from obvious. I have said a tune is one meme, but what about a symphony: how many memes is that ? Is each movement one meme, each recognizable phrase of melody, each bar, each chord, or what ? *[right]–Richard Dawkins, The Selfish Gene (2006 edition), Chapter 11, pg 192-95. [/right]
It’s true he doesn’t speak of actually having identified a meme, but he also argues more credence than merely suggesting that it’s a highly speculative notion with no established physiological basis. While the concept of a meme is certainly of value in phychology and sociology, students of neurology consider the idea of a meme as a real, physical analogy to a gene to be just short of Flat Earthism.
Stranger