In the 1980’s there was a lot of talk about the “Q-Rating”. It was a numerical measure of a person’s likeability on television. Bill Cosby had the top Q-Rating I believe, and Michael J. Fox, Johnny Carson, and the Olsen Twins were somewhere up there too. Burt Reynolds also had a high Q-Rating until his divorce from Loni Anderson.
Supposedly a sitcom would be launched based on someone’s Q-Rating alone (“Evening Shade” for instance). People with high Q-Ratings also got the highest rates for commercial work (Cosby).
I don’t hear much about these any more. Maybe after Survivor, Jackass and The Sopranos lovable cuddliness is no longer a virtue in TV Land. Who did the Q-Ratings, the Nielsen people?