to the extent that Facebook and MySpace have programming interfaces (e.g. letting us do Facebook applications and charge for them), provide attractively themed pages off-the-shelf and handle server maintenance, they can behave as a convenient platform for building easy to maintain business applications. But, the social networking aspect of these frameworks and associated rules (e.g. people are supposed to register under legit names) do not make sense for many business uses. It would also be nice for the platform to be a bit more white label - i.e. while it may be obvious that the site has been built using Facebook2.0-meets-Drupal ™, there is no need to have a link to “other similar, competing sites” in upper left corner.
So, are there similar platforms out there closer to what I have in mind? Like “Facebook” but with no restrictions on joining (or at least restrictions established by owners of apps, not by the platform), without inappropriate social networking functionality and with greater ease of theming it as white label at least on the surface?
If not, has Facebook ever talked about setting something like that up? Or am I here describing a product that is not in anybody’s pipeline as far as public knowledge is concerned?