Are There 'Hidden Persuaders' Among Us?

As I understand it, there are some marketing firms out there that hire field representatives to surreptitiously attempt to influence people’s purchasing decisions. The theory behind this being that it only takes a few of these ‘influentials’ to initiate a trend, but once the trends starts thousands more sheople will follow their lead.

I’ve heard that some of these firms even use a ‘grassroots’ internet approach, sending people out to join online communities, blend in with them, gain their trust, achieve popularity, and once they’ve become sufficiently influential there they start promoting the products they’ve been paid to promote. Is this accurate?

Do you suspect that something like this has happened here, or could happen here? How would we be able to identify it if they did??

Thanks.

That’s an interesting question. I’ll get back to you with an answer after I think about it while drinking a cool, refreshing Pepsi One®. It’s a new low-carb, low calorie soft drink from the makers of Pepsi Cola® and Diet Pepsi®.

I’m pretty sure we’re safe here at the SDMB.

:: swigs a Pepsi One ::

Could One really Keep a sense of Easiness in an environment like that?

I think Chewlies Gum Company tried something along these lines once. It didn’t end too well for the representative.

Wayne and Garth spoke out pretty strongly against the evils of sponsorship in Wayne’s World.

[sub]curse you, UrbanChic, for stealing the joke I came to make[/sub]

Hidden you have a small penis if you drink PepsiPersuaders would be an excellent User Name!

You know, I don’t normally reply to such things. I usually just bask in an ersatz glow of smug self-satisfaction. Considering your userid, however, I almost feel guilty. Almost.

I recently was persusing for some want ads and came across one that included “Internet Newsgroups and Guerilla Marketing”. Screw that.

I’ve seen some “internship” postings for radio stations that are really ads for unpaid street-team and message-board guerrilla marketers.

Robin

This is the ethics code for the recently-formed Word Of Mouth Marketing Association (WOMMA). Their code calls for honesty with regard to affiliation.

Now, ask yourself why such a code would be needed in the first place. Are there “Hidden Persuaders” among us? My guess would be yes.

They are probably here, 50,000 members is probably just about where they would target. I’d look for them on Cafe Society mainly.

I would look for things that seem odd. If someone says “* I really am excited about the New Star Wars movie next month*” that doesn’t strike me as odd. I know 6 "real people " who have said the same thing.

But howabout
YoYoYo you all!! OMG you know what is going to drop on May 6th? I’ll give y’all the 411: The new Don Cheadle/Sandra Bullock/Matt Damon movie Crash. You I know I’m going to get my Moms to drive me to the mall to check that out that first day. It is going to be a mad happening
Name: MickyR — Location: 90210y’all

It is very subtle but if it seems like a little too much heat, trying a little too hard to get you excited about something almost no one in their right mind would be excited about (or really that you never met anyone who was excited about it in its target audience). You can look forward to the person posting in July about Johnny Knoxville and Jessica Simpson in Dukes of Hazard – and you start becoming suspicious.

Then you look for the start a thread about persuaders in IMHO to throw everyone off the trail … :dubious:
j/k
:slight_smile:

Now maybe you are j/k and maybe you aren’t- I’m starting to wonder who I can trust here and who could be a rat.

:mad:

I’m not sure it would work in any case.

I’ve been going on about the sheer joy that is spotted dick, faggots and steak and kidney pies for five years now - and American sales don’t seem to have increased.

go and get some lovely faggots. Have them, with your spotted dick…you will obey

If anyone here were to do that – for sure the teeming millions would recognize such deception quickly?

Not necessarily, a very skilled agent provacateur/propagandist could be very subtle. I fear the true political and government affiliated propagandists and agents provacateurs that have surely infiltrated our ranks here (specifically in Great Debates.) - they are much more nefarious than any marketing campaign or branding attempt.

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Now, now… Sam Stone has stated repeatedly that he’s from Canada.

Of course, that’s what you’d expect a government-affiliated propagandist to say… :wink:

I’m really thirsty, but I just don’t want to drink that you have a loose vagina if you drink Coke Pepsi® in the fridge.

Suddenly, for no reason, I have a craving for loose vagina.