Two recent commercials make me wonder about this. Either law has truly gone over the edge, or there are some jokesters making commercials. Two examples:
- A Kia commercial in which (computer generated) cars appear to come up from underground and flip up to land on all four wheels. While variations on this image appear - several cars appearing from nowhere, flipping over and landing on all fours - there’s a tiny little legend that appears at the bottom of the screen that says, “Demonstration,” as if it’s the company’s obligation to let the public know that cars don’t normally come out of the ground.
- A deodorant commercial starring someone called Bear Gryllis, in which three actors appear to be trying to outrun hungry dogs or wolves while wearing something like meat clothing. In small white letters at the bottom of the screen a legend appears saying something like, “Do not attempt.” Again, it’s as if the company wants to avoid a lawsuit in the event that someone puts on a meat suit and tries to outrun a wolf.
I’ve seen scenes in a car commercial where the cars are driving on two wheels on the edge of a building and a caution is shown on the screen, and there is no way on earth that someone could actually do that.
Are these written legends and cautions for real? Are the laws so constituted that the companies have to actually announce that fantasy is, in fact, fantasy, and that people should not attempt everything they see in commercials? Or are some guys at the ad agencies just having a bit of fun?