…two scoops in a box of Raisin Bran? Ok so I was out of Captain Crunch and had to resort to the cereal that was good for me. Every time I pick up a box of Raisin Bran, I remember its advertising line and get the urge to pick out all the raisins just to see there is truth to this slogan. I know there is a “truth in advertising” law, but it still makes me wonder… Are there any other products with ad campaigns that make you have the urge to test them just to see if what they say is so?
I really try to be good but it just isn’t in my nature!
well you could get plain bran flakes and then buy a box of raisins…( well then you would have to buy a scoop) then just scoop out two scoops of raisins and dump them in the bran flakes. Then you would know for sure. I’m a genius no?
Really mundane and fuzzy-minded, is “scoop” ever quantified as a measurement? Could be there are 2 scoops, all right, but they’re slightly larger than a tablespoon.
Recently I read that the “two scoops” thing was just something worked out by an adman named Danny Nichols who needed to come up with a slogan for Raisin Bran. In the course of his thinking, he dumped a box of Raisin Bran out on his table, looked at how many raisins there were, and started picking them out and putting them in a handy vessel, a coffee scoop. He found that the raisins filled the scoop twice. Eureka, thought he, two scoops of raisins in every box of Raisin Bran! Ah, the science of advertising…
Got bored one Saturday morning and actually separated the Crunch Berries from the normal Cap’n Crunch from a new box.
My wife coldly informed me that this is not the actions of what society calls “the norm” and was I was requested to cease these behaviors, especially in front of our children.
Actually, what some advertisers will do is take surveys of dentists until 9 of them have said that they approve Brand X toothpase. Then they stick those nine in a group with another guy who recommended something else, and say “9 out of 10 dentists prefer Brand X.”
Remember the commercial for Tootsie Roll Pops where the Owl is trying to count how many licks it takes to get to the Tootsie Roll… he gets to 5 or 6 and then bites it. Well, one day (I was about 10 years old) I actually counted how many licks it took to get to the center. (How bored was I!!) It took me 1,596 licks!
Nabisco got challenged on this and replied with the boilerplate answer, some bags will have fewer, some will have more, but over an extended average there will be slightly more than 1,000 chips in a bag.
Some smart-ass TV crew got some college kids together and broke up several bags of cookies, counting the chips. They were not able to get past 996 for any bag. The story was treated pretty lightly; I’m sure Nabisco could have claimed “too small a sample” and a lot of other back-pedalling replies.
There is a Capt’n Crunch cereal called ALl Berries (OOPS). So save your time counting them.
Also wasn’t there a Mad About You episode where Paul got upset about lack of raisins and started a thing with the cereal company only to find out Jamie had been eating the rasins and leaving the flakes?
