I believe the AMA issued a statement saying that non-medically-necessary ultrasounds were a mis-use of the technology. And IIRC they cost about $300 for each use (three + years ago), according to my insurance billing.
I had three - one to check for anatomy abnormalities, one when I discovered that I might have a genetic disorder, and one when my son was getting very overdue and they wanted to do a ‘biophysical profile’ to check his condition, the placental condition, amount of fluid, (etc), before deciding whether to induce, and when. I had decided to do as few as reasonable, but would do whatever seemed a functional use of the technology. I also skipped doppler ultrasound (the dopotone heart-beat monitor) once our son was big enough to get picked up with a fetoscope. Doppler is a more powerful pulse than the visual ultrasound, and if there’s an issue with one, there’s probably an issue with the other. But think about it - most people these days are using the dopotone, so while it is for a shorter time, how many times does the doctor listen to the heartbeat? And the fetal monitor during labor - same technology. I think most of the concern was generated by what was seen to be frivolous use of the technology.
From what I read in the most-well-thought-out opinion I found (which I can’t currently locate, sorry), while there might be some impact from US, it is on the order of ‘excessive (5+) ultrasounds possibly contibuting to poor uterine conditions’ - which then can result in low birthweight, late speech development, and other things, if there are enough contributors, in the right order, at the right (or wrong) developmental times. But there’s insufficient info to tell what those times are, let alone what all the other factors are. It usually takes more than one thing to cause such conditions, and if by using the ultrasound more often (in a case where it might help), you then catch and/or manage to control one of the more critical issues, then you still end up ahead. Oxygenation is probably the most critical issue for most of development, followed by nutrition. So if by using ultrasound you can keep track of something like placental function (therefore oxygenation and nutrition) in a situation that is already non-ideal uterine conditions (multiples), you are using the tool properly. If you are already doing multiple ultrasounds, I would think the margin of difference for one more (the 3D stuff) would be small, and you are then contributing to developing a technology that might help others immensely.
If there is no medical reason to use US often or repeatedly, then don’t - no point adding a possible contributing factor if it won’t reduce another factor, not to mention the cost of healthcare issue. As Primaflora said, do a cost/benefit analysis.
BTW, ‘Reassurance’ is also a valid reason for US, as maternal stress is considered a factor in ‘poor uterine conditions’.