I imagined some Japanese guy with some kind of specialized knife meticulously sharpening pencils in some fashion, when I read the thread title. Absurd, overly involved, but probably somehow technically better than using the old Berol crank sharpener.
I think that’s got three main components.
One, a lot of men like the idea of turning shaving from a daily task to a sort of ritual, complete with a more fiddly instrument, artisanal supplies, etc.
Two, if you do get good at it, you do actually get better shaves- closer, more comfortable.
Three, some people really like the idea of using artisanal products made out of donkey milk and scented with a fragrance created by an artisanal perfumer.
All that said, it’s definitely somewhere on the far right tail of the Pareto distribution of investment vs. performance in shaving. You can definitely get 80% of the way there with a disposable Gillette razor, a cheap can of Edge, and some Old Spice. These guys are trying to go the other 19.5% with a titanium Tatara razor, imported Gillette blades, Abbate y La Mantia soap, Simpson shave brushes, and Truefitt & Hill aftershave, and spending probably 10x or more to do so.
This sort of thinking isn’t limited to shaving; just go look up the fountain pen community, and you’ll find a whole weird world you never knew existed. To most of us, a pen is a pen, and we don’t have too much heartburn if it’s a Bic Crystal or a Uni-Ball Vision Elite, if we’re filling out a form, writing notes, etc But to these folks, writing is more than just recording information on paper, and the instrument/supplies they use are part of the experience/art.
This pencil sharpening thing makes fun of that mentality- it’s the whole idea that having a better, special pencil, specially sharpened somehow makes writing better than just using the old Berol on a Dixon Ticonderoga. Which is definitely true, but it’s also a bit off the mark in that the people going that route would spend their money on the pencils and the paper, and maybe their own sharpener, not on a sharpening service. They’d find pencils made by blind Armenian monks and paper made in Japan from camellia blossoms or some such, and a special NASA-grade sharpener that works just-so.