I don’t feel strongly enough about this to take it to The Pit. But I know several fundraisers, and in recent years have heard them use the word “ask” (usually preceded by “the”) a lot, as in, “So I was schmoozing ol’ Mrs. Jenkins to give more money to the orphanage, but when I got to the ask, she only gave me a check for fifty bucks.”
Ugh. What’s wrong with “When I asked for money,” “When I made a request,” or even “When I went in for the kill”?
“Ask” isn’t a noun. But is it becoming one? Yuck.