Still, it’s more coherent than “buy our pickup because it’s somehow linked with Vietnam, Watergate, 9/11, Katrina, Oakland wildfires and the Ali-Liston fight.”
Compared to that, I actually prefer Mustang’s idiot man-child sales approach.
[QUOTE=astro]
Can’t seem to find a video link for this new ad but this is basically how it goes-
Guy and girl are evidently on some sort of a date riding in aFord Mustang.
Cute girl looks lovingly at model handsome guy, and says"I think you’d make great father material"
Guy looks panicked, then revs Mustang, peels out and starts driving like a maniac.
Girl looks panicked at nice guy turned crazy asshole and tells him she wants to be let out.
Girl gets out, and boy says “Whew” and drives away.
So we learn that:
1: Being told you’re “father material” is very bad
2: If a girl tells you this you need to scare the piss out of her, then dump her ass as fast as possible
3: The powerful Ford Mustang is the perfect vehicle to perform this “scaring” task
[/QUOTE]
eerrrr…actually we learn that
The Mustang is powerful and fast
The Mustang is for the “free” and young at heart
The Mustang is a car for the single man about town, with no responsibilities
The message could have been portrayed better, but the core messages are not bad for a sports car - and an icon that in many ways represents youth, a mobile care free existence that is in direct conflict with the image of the “family man”
The message could have been portrayed better, but the core messages are not bad for a sports car - and an icon that in many ways represents youth, a mobile care free existence that is in direct conflict with the image of the “family man”
[/QUOTE]
Which makes it a perfect pitch to 45-year-old married men going through their midlife crisis - probably the car’s chief purchasers.
[QUOTE=looking busy]
eerrrr…actually we learn that
The Mustang is powerful and fast
The Mustang is for the “free” and young at heart
The Mustang is a car for the single man about town, with no responsibilities
[/QUOTE]
Let’s not forget…
4) The guys who drive mustangs are astonishingly good-looking and can pick up astonishingly good-looking chicks, with such ease that they need not think twice about dumping one if it turns out here biological clock is ticking
and…
5) Pretty much any vehicle with too much power and too little suspension damping that takes vehicle design back 30 years and has a ridiculous advertising campaign will still sell if you slap a “Mustang” badge on it
and last, but not least…
6) Posts regarding this commercial will contain extreme run-on sentences.
[QUOTE=Alessan]
Which makes it a perfect pitch to 45-year-old married men going through their midlife crisis - probably the car’s chief purchasers.
[/QUOTE]
Strangely enough, the VAST majority of mustang purchasers are women betwwen the ages of 18 and 30.
[QUOTE=Alessan]
Which makes it a perfect pitch to 45-year-old married men going through their midlife crisis - probably the car’s chief purchasers.
[/QUOTE]
<<thinking to self>> 4 more years baby… just 4 more years.
Wait a minute. Are there two versions of this advert? In the one I’ve seen, Dickweed was clearly driving a Fusion, not a Mustang. The two cars aren’t even close in appearance to each other.
Otherwise, spot-on commentary. I’ll just point out, however, that the Ford ad is not even iriginal in its stupidity. There’s been a remarkably similar one for one of the auto parts stores running most of this year in which a another weedy guy is driving along with his talkative girlfriend, who’s rattling on about how great they seem to be getting along and how he should meet her parents, when the car breaks down. Oblivious girlfriend looks out the window, sees they’ve come to a stop outside a shop selling engagement rings, and draws the wrong conclusion…
Anyway, the Ford ad clearly rips this theme off shamelessly.
[QUOTE=Fugazi]
<<thinking to self>> 4 more years baby… just 4 more years.
[/QUOTE]
Bah, my midlife crisis won’t be for a Ford. It will be either Italian or German. The only question would be am I served the divorce papers before or after I sign on the dotted line…
[QUOTE=El_Kabong]
Wait a minute. Are there two versions of this advert? In the one I’ve seen, Dickweed was clearly driving a Fusion, not a Mustang. The two cars aren’t even close in appearance to each other.
[/QUOTE]
I saw the Fusion in the ad last night. Definitely not a Mustang.
How about the ad that says, “If you drive a Mustang, hot women will pay for your dry-cleaning and give you their phone numbers?”
[QUOTE=El_Kabong]
Wait a minute. Are there two versions of this advert? In the one I’ve seen, Dickweed was clearly driving a Fusion, not a Mustang. The two cars aren’t even close in appearance to each other.
Otherwise, spot-on commentary. I’ll just point out, however, that the Ford ad is not even iriginal in its stupidity. There’s been a remarkably similar one for one of the auto parts stores running most of this year in which a another weedy guy is driving along with his talkative girlfriend, who’s rattling on about how great they seem to be getting along and how he should meet her parents, when the car breaks down. Oblivious girlfriend looks out the window, sees they’ve come to a stop outside a shop selling engagement rings, and draws the wrong conclusion…
Anyway, the Ford ad clearly rips this theme off shamelessly.
[/QUOTE]
In thinking about it it’s quite possible I misidentified the model. It was over quickly and I was paying more attention to the characters than the car.
[QUOTE=astro]
In thinking about it it’s quite possible I misidentified the model. It was over quickly and I was paying more attention to the characters than the car.
[/QUOTE]
It’s definately a Fusion ad, not a Mustang. The cars really don’t look much alike, but they are pushing the Fusion as an agressive driver so the mistake is understandable. It’s an odd ad, but funny and probably tailored to the target audience. As someone above said, women buy more Mustangs than men, but they tend to buy the lower powered version. Men still buy the Cobra and Shelbey versions.
[QUOTE=Sublight]
Still, it’s more coherent than “buy our pickup because it’s somehow linked with Vietnam, Watergate, 9/11, Katrina, Oakland wildfires and the Ali-Liston fight.”
[/QUOTE]
Could you explain the part above for those of us in the cheap seats?
