Still, it’s more coherent than “buy our pickup because it’s somehow linked with Vietnam, Watergate, 9/11, Katrina, Oakland wildfires and the Ali-Liston fight.”
Compared to that, I actually prefer Mustang’s idiot man-child sales approach.
The Mustang is a car for the single man about town, with no responsibilities
The message could have been portrayed better, but the core messages are not bad for a sports car - and an icon that in many ways represents youth, a mobile care free existence that is in direct conflict with the image of the “family man”
Let’s not forget…
4) The guys who drive mustangs are astonishingly good-looking and can pick up astonishingly good-looking chicks, with such ease that they need not think twice about dumping one if it turns out here biological clock is ticking
and…
5) Pretty much any vehicle with too much power and too little suspension damping that takes vehicle design back 30 years and has a ridiculous advertising campaign will still sell if you slap a “Mustang” badge on it
and last, but not least…
6) Posts regarding this commercial will contain extreme run-on sentences.
Wait a minute. Are there two versions of this advert? In the one I’ve seen, Dickweed was clearly driving a Fusion, not a Mustang. The two cars aren’t even close in appearance to each other.
Otherwise, spot-on commentary. I’ll just point out, however, that the Ford ad is not even iriginal in its stupidity. There’s been a remarkably similar one for one of the auto parts stores running most of this year in which a another weedy guy is driving along with his talkative girlfriend, who’s rattling on about how great they seem to be getting along and how he should meet her parents, when the car breaks down. Oblivious girlfriend looks out the window, sees they’ve come to a stop outside a shop selling engagement rings, and draws the wrong conclusion…
Anyway, the Ford ad clearly rips this theme off shamelessly.
Bah, my midlife crisis won’t be for a Ford. It will be either Italian or German. The only question would be am I served the divorce papers before or after I sign on the dotted line…
In thinking about it it’s quite possible I misidentified the model. It was over quickly and I was paying more attention to the characters than the car.
It’s definately a Fusion ad, not a Mustang. The cars really don’t look much alike, but they are pushing the Fusion as an agressive driver so the mistake is understandable. It’s an odd ad, but funny and probably tailored to the target audience. As someone above said, women buy more Mustangs than men, but they tend to buy the lower powered version. Men still buy the Cobra and Shelbey versions.