There has been this plane flying around Austin, TX today with a banner that says “Austin gets it” and austingetsit.com.
I went to the website and all it is, is a poll asking “Do you get it?” and says to return to the site May 22nd to see it you really get it.
Does anyone know what “IT” is?
Huh?
“It” is an internet meme, designed to spread itself by people getting on their blogs and message boards to ask what “it” is, and provide the link.
“It” will all be explained May 22. Check back then.
“It” is probably some unimpressive piece of junk passed off as a better mousetrap, the best thing since sliced bread, and a cure for cancer, all rolled into one. Refer to previous "It"s, like the Segway.
A Segway, perhaps?
Clara Bow?
Nah, we already got Segways. (they’re a total pain in the ass, always cloggin’ up the trails). I hadn’t seen the plane today; the whole thing sounds pretty lame. (and Austin generally doesn’t really go for lame so we’ll see…)
Ridden by Justice Scalia.
I heard a radio ad for this when I was out running errands. Haven’t seen the plane, and I live near downtown, where it seems there is always a plane towing a banner for something.
Crabs?
Ebay Had an " it " campaign before.
My wag is that it is a promotional campaign for a new morning tv news show, or more likely a revamped version of an old one. THere was a similar campaign in Dallas recently which started off with billboards and TV/radio spots touting a new breakfast experience for DFW on some particular day. Although it didn’t state it, it looked like an ad for a new breakfast cereal. When the big :rolleyes: day arrived, it was a re-tooled morning show by the Belo affiliate. If there’s a Belo news station in Austin, that’s probably what it is.
Or not. Whatever it is, the fact that they’re hypeing it like this is a pretty sure sign that it is a huge non-event. If it was something really good, they wouldn’t need the hype.
There was a billboard company (Lamar Outdoor, I think) that did an ad campaign around Austin that simply put billboards that had obscureuspresident.com (I think it was Millard Fillmore). You sort of looked at and said “Huh?” Of course, when you got home you would look at the website and it would tell you that outdoor advertising obviously works – you did it.
Or it could be a new Belo news show. There is a Belo station in Austin.
Hey, since Austin folks are reading this – What happened to KAMX 94.7? I used to be able to hear them out here in the Hinterlands, but now, their power is so low, I barely pick it up at all, let alone a listenable signal. (How’s that for too many commas in a sentence?)
Austin is a tech town, so “it” could be Information Technology. Austin radio is kinda strange… stations change formats or drop off the dial very suddenly.
I figured it was something stupid, just curious if anyone knew what it was or if anyone had seen the plane. Out of curiousity I even checked to see if I could figure out who owned the domain name, but they hide that. What an annoying advertising campaign! :mad:
KAMX is still around. I don’t listen to them (I only listen to BOB FM 103.5), so I couldn’t say whether their power is down or not. Perhaps someone with more knowledge of local stations will come along and help ya out.
BOB is my second choice, but it is recorded most of the time. I like a live voice now and then.
These campaigns have already backfired on me. Follow The Finger is another one I’ve seen around, and instead of being curious and going to the site, I assume it’s advertising something stupid and I’d just end up disappointed, so I don’t bother.
They’re still running, uh, it.
On their front page right now is “Whatever it is, you can get it here.”
I’m pretty sure Austin has had eBay before, so that’s probably the wrong it.
Whatever it is, they’re being coy. The austingetsit site is registered by something called Domains by Proxy, Inc.
Local variation on the theme, currently being advertised in the Pacific Northwest.
Well, you’re not alone. Faith No More wonders, too.