I’ve been wargaming for about 26 years now, so, YEAH, I’ve played AH games - MOST of 'em, in fact. Can’t be in this hobby for more than a couple of years without brushing up against 'em once or twice.
I agree that mis-management is what killed 'em. Hell, they were the giant of the industry, and even with all the in-roads SPI and Victory made on their market, they where still MUCH better known, and several of their titles “mainstreamed”, crossing over from the esoteric world of the hard-core gamer into the family market.
But, as happens so often, the hobbyist/businessman that thoroughly understands his market and knows his customer base through-and-through gave way to the oh-so-smart MBA “suit”, who drove AH into the ditch. I was witness from afar to the death throes of a great company, a leader in my hobby, and thought all along the sad, downhill slope that they got what they deserved. Their magazine, The General", got whinier and more irrelevant, and basically blamed gamers for not wanting to 1) spend money on the games that were declining in quality, and 2) not building the hobby.
I always thought that #2 was the job of THEIR marketing department, instead of wasting time and money insisting that everybody refer to them as The Avalon Hill Gaming Company. Really. No shit. “The General” would answer reader’s letters with references to “AH” in them with increasingly strident (occasionally rude) screeds reminding all and sundry that from NOW ON, they were “TAHGC”. an’ don’t yew fergit it, pahdnuh. Talk about having a stick up their collective ass…
They also made the incredibly dumb decision to cancel its annual gaming convention, a HUGE boon for AH marketing, and probably the single greatest vehicle for building the hobby. All the suits could see was that it was a money-loser at the gate. Well, so is advertising, but it’s a cost of doing bidness, fellas.
So, when they died, it was blow to the hobby, but they were sick in financial body and corporate mind; it was almost a mercy. Their last few years were just sad to watch: taken over by Hasbro, they had even worse decisions made by a management that had no idea what its customers wanted. Shitty, under-developed computer versions of its best titles was their best guess, and several of us seethed as we spent a lot of money for poor imitations of wonderful games, such as “Kingmaker”, Wooden Ships and Iron Men", and, of course, “Squad Leader”.
The sad, squalid saga of the last was a story all its own. This title was so eagerly anticipated, so obviously a “can’t-miss” runaway hit that almost nobody that had been watching AH (take THAT, assholes) were surprised that it fuckin’ MISSED, big time. Hasbro actually killed it in development, never understanding that it was the One Thing that could’ve put 'em back on the map.
It was eventually released by Microsoft as the “Close Combat” series. Made a big ole pile o’ money for 'em, too.
When they finally went under, the evil Hasbroites had the warehouse cleared of all stock, which was taken to a landfill and destroyed. Could’ve been given away, but that may have impacted sales of Hasbro’s “3-in-1 Chess/Checkers/Backgammon”, so the selfish shits did the wrong thing AGAIN.
So, yeah, I’ve played AH games, and still have a big stack of 'em (MOST of 'em from their glory years, in fact) in my garage. Great fun, and great memories of a once-great company.