It was a great technical demo. It could work as a theme park ride. I’d love to play it’s MMO.
But it was not a great movie.
A movie can’t be great without a great story. A great story- not just a good story- is about moral choices. Avatar did not have this. Avatar had people who are all good and all bad. That is fine for a Saturday morning cartoon, but if you want to be a good movie, I expect more.
It’s a shame, because there is tons of room in the storyline for shades of gray. These things are not all good or all bad. In a more realistic parallel, there are some things the Navi could learn from humans- modern medicine, more opportunities to travel outside of their immediate surroundings, a greater understanding of the world, more options for people who did not fit into traditional life, etc. Not every Navi would be completely happy and joyful all the time until the day the humans came. And the humans probably would not be that evil. They would have their own motivations, and probably be as much a part of their circumstances as anything else. Perhaps they have families to feed and no other real options. I don’t know. But they’d likely have some motivations beyond corporate profit. Jake’s interspecies relationship would no doubt would not be an entirely smooth road, nor would his acceptance into the group be so easy. Hell, he’d have plenty of his own personal struggles and doubts in the process- becoming a part of another culture is an extremely hard thing to do on a personal level.
Anyway, lots of fertile ground here, but nothing planted in it. Just a simple story of bad people and good people. What’s wrong with that? If the message is too simple, nobody gets it. Nobody connects it to real life, because real life isn’t simple. Whatever “don’t attack nice people” and “hug trees” message in there is going to roll right off the audience, because it’s not about these issues at all. Just about good guys and bad guys. It might as well be GI Joe fighting Cobra.
Okay, maybe you don’t need some huge moral message. But without even that, that leaves this movie with nothing besides some visual effects. Just GI Joe fighting Cobra on a really big screen.
Plus, the whole “magic purely good tree huggers who are so in touch with nature they actually physically connect to it” thing was so over done it was obnoxious. This sort of characterization, I believe, is actually harmful to the indigenous societies the Navi are supposed to parallel. Isn’t it time we dropped the whole "noble savage’ thing?
Anyway Cameron created a sensation, but he has not changed film. This film will not even hold up on the small screen, much less over time. Yes, he has proved that spending a lot of money and creating a lot of hype can lead to big box office receipts. But we knew that anyway, didn’t we? Would you really want to go out and see three more movies just like Avatar?