New: Greatest marketing blunders in history
New Coke
New: Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with M...
Nonsuch
October 12, 2017, 4:25pm
55291
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Iggy
October 12, 2017, 7:36pm
55294
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Hoover’s free flights UK promotion
Hoover made a financially disastrous marketing promotion when they offered two free round trip airline tickets to customers who purchased more than £100 worth of its products. Initially the free flights were limited to Europe but later expanded to include flights to the United States. Customers found they could buy the washing machine or vacuum and the free flight voucher was worth much more than the appliance. Hoover lost almost £50 million on the promotion, and their Royal Warrant.
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Hoover’s free flights UK promotion
Burger King hot dogs
gkster
October 13, 2017, 2:59am
55296
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Hoover’s free flights UK promotion
Burger King hot dogs
Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Hoover’s free flights UK promotion
Burger King hot dogs
Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”
Boston Chicken renaming itself Boston Market
Tangent
October 13, 2017, 6:01am
55298
Greatest marketing blunders in history
New Coke
Microsoft’s OMGIGP
AYDS diet candy
The Edsel
The Apple Newton
Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
Zune
Hoover’s free flights UK promotion
Burger King hot dogs
Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”
Boston Chicken renaming itself Boston Market
The recent Pepsi ad with Kendall Jenner stepping down from her pedestal to join a street protest and solve social injustice with a fizzy drink.
[quote=“Tangent, post:55298, topic:549173”]
Greatest marketing blunders in history
The recent Pepsi ad with Kendall Jenner stepping down from her pedestal to join a street protest and solve social injustice with a fizzy drink.
[/QUOTE]
But apparently it wasn’t a blunder despite the complaints it caused.